[Video] (Great?) Expectations

This one’s about my shattered expectations (and my ignorance) here in India…

Due to lack of Internet here in Baga, Goa, India the following video will be visible only in your mind’s eye. I can’t upload the actual video. I can barely upload a picture! (Yes, it is quite near impossible to get any work done here, try as I might.)

The setting: an open field just east of Baga Beach off the Arabian Sea.

The camera is held in my right hand and pointed at my face.

I begin speaking.

“Today I want to talk about expectations, because while here in Baga, Goa, India a lot of mine have been shattered.”

“First, here’s an Indian cell phone from Vodaphone.” [I show my cell phone to the camera.]

“The process of obtaining this was an interesting experience. It took 2 days, 4 visits to Vodaphone, and 5 or 6 hours of my time before I actually had this phone working.”

“This morning I tried to place a phone call and got a message saying my paperwork was never submitted and I can’t place outbound calls.”

“I called customer service from the phone and explained the situation. But because I got my phone in Mumbai I have to call the Mumbai customer support. I can’t call customer service in Mumbai because my phone won’t place outbound calls.” (Note: The first customer service call worked probably because I used the Vodaphone Service button on the phone.)

“Second, I got this Tata Indicom USB Internet stick from a friend.” [I show the USB stick to the camera.]

“I went to the local Tata store to get it activated, but since it hadn’t been in use for a year the SIM card is cancelled and can’t be reactivated. They tell me I must buy a new SIM. So I ask to buy a new SIM. They tell me they don’t sell the SIM, but I can buy a new stick. I’m at the Tata store, they tell me to buy a new SIM, but they don’t sell the SIM. :)”

[A cow walks behind me]

“I ask to buy a new stick. They ask me if I have my resident paperwork. Of course I don’t because I’m not a resident. I try to pay them off because that seems to be how everything works here. But they don’t accept my bribe. :)”

“This all boils down to my own ignorance. I was ignorant of how difficult things I take for granted are in the third world, but it makes sense in retrospect. Everything works differently here and I have to learn to roll with the punches or leave. Things (like a cell phone or internet) that should just work, don’t. It’s like real life Windows. Nothing works correctly, and nothing works on the first try. ;) ”

[A young child on a bike stops and stares at me. I make a comment to the camera about the child. The child appears in the video behind me.]

“What I’d like to know is times in your life when your expectations for something have been shattered and how you dealt with it. But if you have examples of expectations being met or exceeded I’d much rather hear that!” ;)

[Video ends.]

Ayurvedic Oil Massage (or Karol Gets Naked In Front Of A Short Indian Man)

I think you probably just have to read this…

It’s the end of Day 2 at my guitar building workshop and my left forearm is in a burning pain. This workshop definitely isn’t for those with carpal tunnel or other forearm problems. I decide to let it be. “Maybe it won’t hurt tomorrow.”

Upon waking up from an 11 hour sleep (did I mention that building a guitar is exhausting work?) my forearm twitches in intense pain. Thankfully it’s Saturday and there will be no guitar workshop today.

I’ve got to take care of this pain.

Being that I’m in the land of Ayurvedic Oil Massage I decide this will be my course of action. The neti pot is an Ayurvedic treatment and you know how much I love the neti. Seems like a great plan.

First, a quick lesson on Ayurveda: it’s a traditional Indian system of medicine. The word Ayu is derived from Ayussu, which means “life span,” and veda means “knowledge.” Therefore, Ayurveda is the knowledge of life. :) It is all encompassing, meaning it deals with body, mind, and soul. And although in this instance I am using it for treatment, it is generally a way of life and used regularly for prevention.

(Don’t say you didn’t learn anything from this article!)

There are approximately 10 Ayurveda clinics on a short 1 km stretch of Calangute-Baga Road so I have many to choose from. I pop into 4 to get prices and recommended treatments.

Unanimously the Elakizhi massage is the recommended route to take, with prices from 700-1500 Rupees. Elakizhi begins with a 45 minute full body massage and ends with approximately 30 minutes of a boiling herbal treatment, focusing on any specific pains.

I don’t understand why nobody will just massage my arm because otherwise, being that the rest of my body is made of an indestructible polymer you won’t discover for another 200 years, I’m all good. (We ran out of materials in the future so my arms are made of human…in case you were wondering.)

I chalk it up to “Don’t be stupid! They gotta treat the whole body Karol!”

(Yes, I did just claim I’m from the future. Yes, I’m sticking to it. No, you can’t have tomorrow’s lottery numbers.)

My first choice is to find a massage center run by women, for obvious reasons. But it seems the men have this little beach town on lock down. Or maybe I just don’t know where to look.

Whatever, I need a massage.

I decide to choose the shadiest looking of the group of massage centers.

It’s tiny, 3 rooms, and in a little shopping plaza with a knick knack shop on each side. If nothing else, it seems like a good choice because it’s the only massage center with another client actually getting a massage.

For 900 Rupees (~$20) I’m going to get a full body massage by a man “specializing” in Ayurvedic massage. I don’t see any certifications, but hey, who am I to judge? I don’t have an English degree and here I am writing to you. (English degrees are phased out in the future, sorry friends.)

I step inside a tiny room and the man tells me to take off my clothes. I take off my shirt and shorts and stop for a second.

Underwear too?

I don’t know the protocol, and I don’t want to jump the gun, if you will.

He motions for me to lie down on my stomach.

In one fell swoop he pulls off my Ex Officios and hangs them up.

“But you told me I was your first! How are you THAT good?!”

I am officially naked and another man is going to run oil and fingers all over my body for the next 75 minutes.

I’ll spare you the details, but suffice it to say the man “grazed me” more than once. I guess that’s not sparing you the details, huh? Sorry. (No I’m not. You’re going to be just as uncomfortable as me, thank you very much.)

The actual massage consists of an incredible amount of oils and the smell of exhaust and cow manure wafting in from the street. My left forearm gets a Ben Gay-like oil treatment. If you’ve never smelled Ben Gay, it smells like Grandma’s bathroom.

To complete the session, the man asks me to stand up, and then towels me off (uhh, I should really choose better words) to get rid of excess oil.

As I head out the door feeling like a 5 cent trick I have 3 thoughts on my mind:

1) That was the least relaxing massage I’ve ever had.

2) My forearm still burns.

3) Next, I’m getting my hair done at Amanda Bynes’s salon:

Persistence (or A Newbie Books Award Travel)

How persistence paid off after I booked an award ticket that wasn’t quite what I wanted…

A little more persistence, a little more effort, and what seemed hopeless failure may turn to glorious success. – Elbert Hubbard

I’m very much a newbie when it comes to booking frequent flier award flights. So while I was booking my flight to India a couple of months ago I settled on flying American Airlines / British Airways. I wanted to fly Cathay Pacific, but didn’t know how to get the person I was speaking to at AAdvantage to give me the CP ticket. She told me only the AA/BA flights were available. I knew that wasn’t true, but I didn’t know enough to get around it.

So I booked a series of flights that left DTW at 6:30am for a nice 9 hour layover in Chicago’s ORD airport! The rep told me there were no later flights available even though that was a lie. They just didn’t want to offer Award tickets on those flights. After being on the phone with them for upwards of 30 minutes I didn’t feel it was worth my time to try to figure out how to get them to book me a better flight.

A couple of weeks later I read this article by Gary Leff:

http://boardingarea.com/blogs/viewfromthewing/2009/12/12/little-white-lies-i-tell-when-booking-award-tickets/

You can see I was the first to comment on it.

Not much I could really do about the already booked flight, but now I had a plan for the future.

And then I thought: “I should use this to decrease my layover time in Chicago. 9 hours is dumb.”

First Try: Failed, Sort Of

I called AAdvantage up and asked for a later flight. “All they could do for me” was put me on the 9:40am flight. 3 hours later than 6:50am so already a win, but not a very big one. I wanted on the 12:55pm flight with an arrival at 1:05pm (only 10 minutes later due to time zone difference). That would leave just 4 hours layover before my flight to London (and then finally on to Mumbai!) and I wouldn’t have to wake up early to get to DTW airport.

But I let it be. I booked the 9:40am flight and figured I’d try again later.

Try Again

I tried exactly 2 days before my flight’s departure.

And this time I was going to get my 12:55pm flight. I didn’t care how long I’d have to stay on the phone. I was going to make it happen.

I called AAdvantage and got the regular old spiel. “Sorry, there are no Award flights available on that flight.” Which was a lie, because I was looking at a booking screen that showed 2 available Award seats for 25,000 miles each. These are the “expensive” award seats. 25,000 miles one way domestic!

They said my particular Award ticket wasn’t bookable there.

So out comes a variation of Gary Leff’s little white lie tactic.

“I know you’re not supposed to book the ticket for me, but I don’t think I’ll be able to make it to the airport for the 9:40am flight. Is there anything you can do?”

“Let me check with a supervisor. Hold please.”

3 minutes later…

Yes, you’re booked on the 12:55pm flight.”

“Wow, thank you for doing that!”

And there it is. Nobody got hurt. Karol got the later flight. Thanks Gary Leff.

As an aside: The Business Class seats on both airlines were great. BA was better than AA because the seat folded completely flat and I got a great sleep. I have a strong feeling Cathay Pacific would’ve been considerably better, but I’m surely not going to complain about traveling in a very comfortable business class seat.

Do you have any stories of booking award flights or being persistent and getting what you want?

Loyalty

The story of how Luggage.com earned my loyalty…

How do we establish loyalty?

Once we have someone’s loyalty how do we keep it?

From the outside looking in it seems easy. When someone or some company screws up I feel like it’s common sense what they did wrong.

When I screw up, while I hope I see it, I don’t know that I always realize what I did wrong. So, if I ever establish your loyalty and somehow lose it, please let me know: (352) 577-0173 or KarolGajda AT Gmail.com. Sometimes I’m an idiot. ;)

Within the past 2 weeks one company has lost my loyalty forever and another has me wanting to do business with them over and over. There’s no need in focusing on the negative, but I need to tell you about the company that earned my loyalty.

How To Earn A Customer’s Loyalty

On January 17 I purchased a MetroSafe 300 computer bag for my new laptop (updated Ultra Light Packing List coming soon!) from Luggage.com.

I received the package on January 22.

When I opened it the bag looked much smaller than it should have been. “What is this? This has to be the wrong bag. It can’t fit a laptop.”

So I called Luggage.com (i.e. CSN Stores) and explained what happened. The customer service rep immediately started the process to get the correct bag to me. “Ugh, I’m so sorry, let me get this straightened out for you.”

A very short time later…

“OK, it’s all set, it’ll ship out in 24-48 hours, probably Monday of next week.”

“Thank you so much! There’s just one problem. I need the bag by Wednesday because I’m leaving the country for an undetermined length of time. Do you think you can do anything to help me out?”

“Oh wow, yeah, this bag won’t get there by that time with this shipping option. Can you hold on just a few seconds?”

“Sure!”

About a minute later…

“OK, I have it set to ship Next Day Air and you WILL receive it Tuesday or Wednesday depending on when it leaves the warehouse. I put a note to the warehouse to ask them to ship it urgently so they’ll probably ship it Monday. I would call them Monday morning to make sure they do that, but I don’t come in until Wednesday. What I’ll do is have a colleague contact them Monday. So you’re all set.”

“Wow, really? Thank you for doing that!”

I received the bag last Tuesday.

Let’s break this down some more.

Luggage.com (i.e. CSN Stores) actually LOST money on me. I’d never purchased anything from them before and only spent $100 (with shipping) for the MetroSafe 300. Sure, it was their fault for sending me the wrong bag in the first place, but they stepped it up when it mattered.

CSN Stores has empowered their customer service reps to make shit happen and I will definitely buy from them again when the time comes. In addition, knowing that they rock, you’re probably more inclined to shop with them too. :)

Why Loyalty Matters

If you want fleeting relationships, loyalty doesn’t matter. If you want lasting friendships, loyalty matters.

If you want to write for yourself, loyalty doesn’t matter. If you want a successful blog/book/comic/etc, loyalty matters.

If you want to get fat, loyalty doesn’t matter. If you want to be healthy, loyalty (to your body and your routine) matters.

If you’re looking to make money, loyalty doesn’t matter.

If want to build a business, there might not be anything more important.

Your turn. How do you feel about loyalty? Have there been any extraordinary people or companies that you’d like to share with the community? Please let us know in the comments…

On Being Ready

How much can you possibly prepare? Free thoughts inside…

Today I depart on a one way ticket (Business Class using AAdvantage miles!) to India. This is a bit of a different approach from my last trip since I honestly have no idea when I’m actually coming back “home.”

I’m not ready.

– There are some things I wasn’t able to accomplish while in the US due to logistics and timing. Nothing critical, just a few things I wanted to do that I didn’t make happen.

– I have 2 print books I wanted to read, but didn’t have a chance to even start page 1. I only read one book at a time, and while I did finish a few print books, I didn’t make it to these last 2 (Alain De Botton’s The Art of Travel and Nassim Taleb’s Fooled by Randomness). Due to my ultra light packing (packing list update coming soon!) there is no way I’m taking them with me.

– I just got a new computer (12.1″ screen, higher resolution and much easier to work on than a 10″ netbook) and the Windows 7 transition has been less than stellar.

– I’ll miss my family and friends even though I don’t see many of them on a very regular basis anyway.

And then there are some What Ifs, mostly:

– What if I get sick?

– What if I can’t find suitable health services wherever I happen to be?

– What if I get mugged?

And other stuff that’s out of my control.

Then I realized none of us are ever ready.

It’s impossible to prepare for every contingency.

You can plot and plan. You can can write lists and make phone calls. You can review and research.

You can do “everything,” but it won’t be enough. Accept it.

It’s almost guaranteed that things won’t go as planned.

If nothing else, I’m ready for that.

Choose Your Path and Follow It…or Else!

Here is the magic pill, the secret to success…

I’ve noticed something in my own life and in the talks/e-mail conversations I’ve had with others.

That is, the most successful people I know choose something (or someone) to follow and they do it with tunnel vision focus.

Those who have more trouble jump around from one opportunity to another, or one technique to the next.

Let me give you an example…

How many ways are there to get fit?

Dozens? Hundreds? Thousands?

You can do P90X, train for a marathon, jump rope, do yoga, ride a bike, and the list goes on. Some exercise routines may be better than others, but you know which strategy will never get you the results you want?

Acting on one routine for a short while, then jumping on to another, and then another, and another without giving any single routine a chance to flourish.

I have a saying that I’ve been using for years: “It works if you work it.

In the example above “it” would be an exercise routine.

As some of you already know (thanks for taking action and e-mailing me about it!) the strategy I outlined in How To Spot Opportunity works.

Maybe you stumbled a bit along the way. Maybe it didn’t work exactly like you thought it would. Maybe you had to change something I did to fit your own style.

But you worked it.

And it worked.

Unfortunately, I also got a lot of e-mails with an attitude of “it doesn’t work, although I didn’t try it yet.”

One of the reasons I quit teaching stuff like what I wrote about in How To Spot Opportunity 4-5 years ago was because I didn’t deal well with people not taking action. These days I understand that only 1-5% of people take action on anything they learn.

That includes health, wealth, and relationships.

I still don’t deal well with it, and I wish I had the power to change that 5% to 95%, but there’s only so much I can do.

The power is in your hands.

I will not often tell you what to do, but I’m making an exception right now: Be part of the 5%.

Choose a path and follow through with it. You will have failures along the way. There will be stumbling blocks. You will get frustrated. It will usually take longer than you think it will take.

But you know what?

The pain is worth it.

Of course, if that doesn’t interest you, you do have another choice. But do you really want to be an “or Else?”

Let me know in the comments the times in your life where you have focused intently on something and succeeded.

How To Catch Fire (or “The Doctor Will Be With You Shortly”)

“That looks like a third degree burn. Hey Rachel, does this look like a third degree burn?”

[Looking at the burn.] “Yes, it does, that looks bad.”

“Hmm…we’ll wait for the Doctor to look at it before we send you to the ER.”

It was Monday January 21, 2008 11:00 pm at an after hours clinic in Lake Buena Vista, FL. The nurse didn’t sound particularly delightful as she looked at my hand. I didn’t know the severity of a third degree burn at the time and she didn’t explain it to me. The Doctor would do that an hour later.

How It Went Down On That Fateful Night:

I have a lot of friends in bands. Back when I lived in Orlando, when they’d tour and come through the area they usually stayed with me. This time around my friends The Swellers were hanging out.

Monday was their day off. They went to Universal Studios. I got some work done. When they came back to my place later we went to get groceries to cook up some food.

Their guitarist (at the time) Garrett bought tofu, which he was going to fry with some other foodstuffs.

We got back to my house around 9 pm and Garrett got to work. First, he filled a skillet with about an inch and a half of vegetable oil. Then he turned the heat on High.

I don’t cook with oil so I didn’t think anything of it. Until I looked at the skillet 2 minutes later.

The oil was boiling.

That just didn’t look right. But again, I don’t fry foods so I was a bit out of my element.

I looked at Garrett: “Dude, that oil is boiling. I don’t think it’s supposed to do that.”

His response?

“Oh, don’t worry, I’m just gonna flash fry this tofu.”

When you come at me with a declarative statement like that I’m going to think you know what you’re talking about.

10 seconds later their drummer Jono said: “Hey Garrett, I think this oil is going to catch on fire.”

Garrett’s response?

Don’t worry man, I’m just gonna flash fry this tofu.”

His confidence eased my fears a little.

Then…

BOOM!

The skillet went up in a 2 foot flame.

That oil obviously hit its flash point.

“FUUUUUUUUUUUUCCCCCCCCCCCCCKKKKKKKKKKKKKK!”

Lucky for me I keep fire extinguishers all over my house.

One is right next to the stove in a cabinet.

Another is in the upstairs bathroom.

And yet another is in the garage.

Being that I’d never used a fire extinguisher, didn’t know anything about oil fires, and was solely focused on getting that fire out of my house I didn’t reach for the available fire extinguisher.

Call it panic.

Call it ignorance.

Call it stupidity.

But I grabbed the flaming skillet with my right hand.

As soon as I started walking with the 2 foot flame in hand the fire started moving towards my hand.

Have you ever put your hand inside a camp fire?

Try it if you want to get a sense of the pain I was in.

I got into my hallway and started spilling oil.

A few drops fell on my carpet and proceeded to melt a quarter sized hole in the middle of the hall.

Of course, spilling oil on the ground also meant I was spilling it on my hand.

Have you ever had oil splash back as you were, for example, sautéing onions?

Now imagine that pain multiplied and constant.

As I spilled the oil on my hand again I thought for an instant of dropping the pan and letting my house burn.

The pain just wasn’t worth saving my home and its contents. That’s what insurance is for anyway, right?

But I held out for a few more seconds until I got to my front door.

I opened the door and slammed the skillet on my front porch.

Immediately a massive flame sparked up the side of my house.

I made a run for the garage fire extinguisher. It was the biggest one I had.

Total run time: 15 seconds.

I got back to my porch and thankfully my house wasn’t on fire, but the skillet flame was holding strong.

You know the famous Jimi Hendrix picture where he’s kneeling down by his burning guitar?

The scene on my front porch was similar.

I quickly pulled the tab on the extinguisher and let it fly. The fire was out in seconds.

My pain, however, was at an all time high.

Even with all the adrenaline pumping through my veins I was in pain that I’d never felt in all my years.

My hand was no longer on fire, but it was soot black and oozing clear liquid.

I dropped a barrage of F-bombs as I ran to the bathroom to clean off my hand with a little soap and water.

That solved the soot black hand issue.

The pain and oozing liquid, however, were not so easily taken care of.

When you’re young you’re taught to put ice or cold water on burns.

For some reason I felt that just wasn’t right.

I’m glad I stuck with my instincts in this case because I later learned putting ice or cold water on a severe burn can cause permanent nerve damage.

Looking at my hand I wasn’t sure I didn’t already have nerve damage. But I digress.

It was now 9:30 pm and I asked somebody to find out where the nearest after hours clinic was. Lance, The Swellers bassist (at the time), found it. But it was 25 miles from my house in Lake Buena Vista. Right by Disney.

Why go to an after hours clinic instead of the Emergency Room?

I’ve never been to an ER, but from the stories I’ve heard the wait is very long. I didn’t want to wait and I also didn’t want to pay the $500 immediate ER fee. I do have health insurance, but ER visits are $500 straight away.

I got the address to the clinic, grabbed my keys, and headed for the door. Somebody said “Hey, Garrett’s gonna drive you.”

“No he’s not, I’m driving myself.” :)

I didn’t trust anybody at this point, especially not Garrett.

So Jono decided to hop in the passenger seat.

Should I mention that the clear liquid oozing out of my hand was dripping all over my house and now my car?

I sped down the highway at 90mph and got to where the clinic was supposed to be. It was, of course, nowhere to be found.

I drove up and down the street a couple of times then had Jono call back to my house so somebody could give us the clinic’s number.

During this whole time the pain had not subsided and it still felt like my hand was on fire.

We called the clinic and apparently it was about 100 feet away from where we had stopped. We’d driven by it already, but their sign was NOT lit up and the driveway had a literal forest surrounding it. The clinic was not visible from the main road.

It was now 10:30 pm. We ran inside and I filled out forms with my left hand which I’m sure nobody could read.

They called my name a half hour later. As thanks for making me wait I left the clinic a puddle of my ooze in the waiting room.

The nurse looked at my hand and said it was a third degree burn. She called over another nurse who said the same thing and that I will probably need to go to the ER, but to wait for the Doctor before making any rash assumptions.

My thoughts were somewhere between “Oh sweet, all this and I have to go to the ER anyway. Sounds amazing!” and “MAKE THE PAIN STOP!” Although maybe a little more vulgar. :)

I was led into my last waiting room. Jono joined me in this final resting place.

“The Doctor will be with you shortly.”

30 minutes and another puddle of ooze later, the Doctor comes in, looks at my hand and drops this gem on me:

“Oh, no, that’s not third degree. If it was third degree you’d have to amputate your fingers because they’d be useless.”

I looked into his eyes and shouted “Shut the fuck up!”

Then we all laughed.

I don’t remember his name, but this was the best general practitioner I’ve ever met.

This was good, but they weren’t weak burns by any stretch. A 2nd degree burn that two nurses think is a 3rd degree burn is a pretty horrific burn. :)

The doctor gave me 3 prescriptions. An antibiotic, a burn cream, and Vicodin.

A nurse also administered a tetanus shot, smothered my hand with said burn cream, and bandaged me up.

Does the story end there?

Almost.

It’s past midnight, but my pain is no different than when I first caught fire. It would mellow for a few seconds and then come shooting right back like some sick torturous game.

So now we had to find a 24 hour pharmacy. Nearest one? 30 miles from my house in the opposite direction of where we were. i.e. 54 miles away.

Back in the car. Back to speeding. Got to Walgreen’s pharmacy around 1:30 am. Got my prescriptions at 2 am. Downed the Vicodin at 2:01 am. Felt great at 2:30 am.

5 days later I flew up to Michigan to go snowboarding at Boyne Highlands with huge blisters on my right hand. The first run down a hill I fell on said hand, the blisters all popped, and my glove got soaked in blister ooze. I hope you weren’t just eating lunch. ;)

###

This happened exactly 2 years ago today. I mentioned in my Best Of 2009 article that I’d be posting it for pure entertainment. Hope you enjoyed it. And I hope you learned a few things. Most important: don’t put cold water or ice on a severe burn.

How To Spot Opportunity (or Quit Complaining and Make Money)

I make money online when people complain about the high cost of anything. Here’s how…

I get this question a lot: “How do you support yourself?”

My answer of “marketing” I guess is a little vague. :)

Today will be the first in a series of how to make money articles. My goal with this blog isn’t to be a “make money online” blogger, but it’s an integral part of Ridiculously Extraordinary Freedom, don’t you think?

That said, I have no intention of doing these types of articles too often, unless it’s what you want. This Web site is about you, after all.

The following info, which I actually sold about a year ago to my very small private e-mail list, I’m going to share with you freely. (I haven’t accepted new subscribers into my private list since 2008.)

I sold about 100 copies (like I said, it’s a very small e-mail list), so understand this information has real value and other people besides me have used it to make money.

What I’m trying to say is, don’t just read it, act on it.

In December of 2008 a friend of mine was telling me how expensive tickets were to an upcoming NHL hockey game called the Winter Classic. I don’t watch hockey and know nothing about it. Yet I still profited from this info.

Let me repeat that.

I knew almost nothing about the market yet I still made money.

Do you see what just happened?

Somebody complained about something costing too much money and Karol profited. wooohooo

The most important lesson in this whole article:

If somebody is complaining about the high cost of something you can make a lot of money online with that information.

Can you guess how I did it in this situation?

Scalping?

No.

But close.

I promoted NHL Winter Classic tickets through the StubHub.com affiliate program using Google Adwords. I sold thousands of dollars worth of tickets in just a few weeks.

StubHub is basically an outlet for scalpers and they pay 4-9% commission through their affiliate program.

For NHL tickets they pay 7%. That means if the people I send to StubHub buy $1,000 worth of hockey tickets I get $70. Pretty sweet deal, huh?

It’s essentially a form of arbitrage. Like trading oil or other commodities, but on a much smaller scale.

I don’t have to fulfill any products and I don’t have to deal with any customers. I just send potential customers to the StubHub Web site through my affiliate link and if they buy I get paid.

That’s all well and good, but you’re probably wondering how I sent those customers to StubHub.

That’s where Google Adwords comes in.

Adwords (and its “sibling” Adsense) is how Google makes their billions.

How it works is you bid on a keyword, for example “Winter Classic hockey tickets,” and if a Google user clicks on your ad you pay for the click.

My cost per click (CPC) for the Winter Classic Tickets campaign was $0.48.

That means for every visitor I sent to StubHub I had to pay 48 cents USD.

There’s a lot of info on Adwords out there, and there isn’t enough room in one article to get into the specifics. If you want to learn more, check out the free Google Adwords Learning Center. Please don’t ask questions about Adwords until you have gone through the whole training. It’s there for a reason. :)

Keywords I bid on:

“nhl winter classic”
“nhl winter classic 09”
“nhl winter classic 2008”
“nhl winter classic 2009”
“nhl winter classic at”
“nhl winter classic chicago”
“nhl winter classic in”
“nhl winter classic ticket”
“nhl winter classic ticket prices”
“nhl winter classic wrigley”
“the 2009 nhl winter classic”
“the nhl winter classic”

Where did I find these keywords? Google’s own Keyword Tool. It’s free.

Google allows you to write a multiple number of ad variations. I only wrote 3 ads for this campaign because I was in a rush to get it up. Here is the ad that made the most money:

Winter Classic Tickets?
BlackHawks vs RedWings
Get Them Here
WinterClassic.StubHub.com

I did something known as direct linking here which I don’t do anymore. Direct linking means I linked directly from my Google Adwords ad to StubHub.

Your best bet is to use a Landing Page (i.e. Web site, which can be a blog) that you control. Again, I don’t have enough room in this article to cover landing pages, but you can find a lot of info about them online.

How you should run this type of offer today:

1) Bid on keywords.

2) Send visitors to a landing page.

3) Offer a free report about getting great deals on tickets if the visitor subscribes to your e-mail list. I use Aweber, the best in the biz as far as ease of use, tutorials, and most importantly e-mail deliverability (yes, it’s an affiliate link).

4) Send the visitor to StubHub to get their tickets immediately after they subscribe. (Also include an affiliate link to StubHub on your landing page for the visitors who will not want to subscribe to your e-mail list, but just want their tickets.)

5) Send them their free report.

6) Regularly send them e-mails with related offers.

There are a lot of steps involved, but when you break it down it’s easy.

Now take a few minutes and think about where else you can use this information.

Superbowl tickets? Check. March Madness tickets? Check. NBA Finals tickets? Check.

Focus in on any high cost tickets that are either sold out or difficult to obtain.

OK, now fire away with questions below. ;) (If it’s an Adwords question, please go through their free Learning Center first.)

I will answer all questions in a separate article or via video/audio.

[Video] Location, Productivity, and Happiness

How does location affect your productivity?

Hey hey!

I did something different here with this video. Different is the wrong word. Maybe time consuming would be better. I don’t think I’ll do it this way much in the future. Too much editing. :)

Watch the video here:

If you can’t watch the video, the gist of it is the question:

How does location affect your productivity?

Bonus question: “How does location affect your feelings of happiness?”

Personally, when I’m cold (in any location) my productivity goes down considerably. As does my happiness. :)

Controversy Erupts: Blogger Almost Gets Burned!

Things aren’t always as they seem. Be aware that sometimes (only sometimes) somebody will try to take advantage of you…

I thought long and hard about revealing all of this in public, but it needs to be. It sucks when the “small guy” gets taken advantage of.

That said, it’s almost 3 months after the fact and I’ve been able to turn my original negative article into a positive learning experience.

Originally, this article started off like this:

The beauty of Ridiculously Extraordinary Freedom is that I don’t have to worry about if exposing what needs to be exposed will hurt me. I don’t have to worry about book deals falling through, or advertisers dropping me, or revenue falling, or readers leaving.

Because I don’t depend on this blog for income I have absolute freedom.

You can see, I was writing from a defensive standpoint. And while defense may win ball games, it’s not pretty.

So I thought to myself: “How can I turn this negative into a positive?

My answer: “Instead of exposing the culprits, expose the situation so we can all learn from it.

That way everybody wins.

After Accountability Statement #1 I got an e-mail requesting a guest post from a big site with a top 10,000 Alexa Ranking.

While I was excited, my first suspicion that something wasn’t on the up and up was the e-mail: It was obviously cookie-cutter, sent to multiple (dozens? hundreds? thousands?) of bloggers.

It did have my first name and my blog’s URL in it, but it was a lame, horribly impersonal pitch.

Lesson #1: If you’re seeking guest posts personalize each e-mail instead of using the cookie cutter approach.

(This works for so many other communication situations, but I’ll keep on track with the guest post topic.)

My second suspicion was that their “blog” is hosted at wordpress.com, but their Web site is on their own .com domain. But I checked out the blog, and it gets posted to regularly so I was cool with that. I’m not above writing for a blog hosted on wordpress.com instead of an actual domain.

Then I went to the company’s Web site and clicked on their Blog link. It didn’t go to their wordpress.com blog they wanted me to write for, but to their actual blog. Hmmm…

Lesson #2: If you’re seeking guest posts for your Web site, make them for your actual Web site, not a “throwaway.”

It seems like that would be a given, no?

My third suspicion came towards the end of the pitch: “X blog receives over 10,000 unique visitors each week.”

While I have no doubt their actual blog receives 10,000 uniques/week, the blog they were asking me to write for had no comments. A blog with over 10k uniques per week should get comments, shouldn’t it?

Lesson #3: Don’t lie.

Again, that should be a given.

The Final Straw

By this point I should have ran the other way, but I convinced myself that it still might be a good opportunity.

After a few e-mails it was decided that I’d write an article about staying healthy while traveling. Although I had planned on writing a similar article here, I wanted to spread my best content out amongst the blogosphere. Keeping it all for this site would be selfish.

So I wrote the article in about 3 hours. And just before I was about to send it off I got this message in an e-mail:

“We do kindly ask for a link in return, do you think is feasible?”

I don’t have a links section on this blog and I responded as such.

So I got this as a response:

“What a link within a post, informing your audience the guest blog and including the WEBSITEINQUESTION.com link in this instance?”

Can you tell they’re outsourcing this particular part of their business?

I responded with “No thank you, you guys are shady.”

Lesson #4: Don’t outsource important aspects of business building without proper training.

What they were trying to do was get links to their .com from other bloggers by offering these bloggers a “potential exciting affiliation” (their words) that goes like this:

Write a great article for us.
We will link to you from our unofficial wordpress.com blog that gets no traffic.
You have to link to our .com Web site which also hosts our official blog. Sucker!

What we can learn from this:

Simply: stick up for yourself if you think somebody is trying to pull a fast one on you.

As you can tell, I’m very trusting, and I gave the above company the benefit of the doubt until the very end. At that point, I called them out and never heard another word.

I hope this company has changed their ways by now and I hope if others were considering taking a similar route that they will reconsider.

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You’d think, by the title of this post, that I was a reader of the National Enquirer. :) Hint: Reading The National Enquirer headlines is a great way to learn copywriting.