Come Rock With Me

It’s that time again!

Only72.com is kicking off another massive sale that begins right now and goes for 72 hours (until this Thursday, June 23, at Noon Eastern).

We’re calling this one the Rock Your Life Sale because all the products in the package are personal development related. My own Mind Control Method, $47 on its own, is included! In total there are 22 courses from 23 awesome people.

Some of the rock stars who contributed to this sale include Leo Babauta, Charlie Gilkey, Jonathan Mead … well, the list is long …

Check out the Rock Your Life Sale right here to get the full list of products/contributors.

If you don’t already know, Only72.com is a partnership between myself and Adam Baker from ManVsDebt.com.

A couple of times per year we run these massive sales for just 72 hours. The goal with each sale is to make it a massive win/win/win/win, which is nearly unheard of nowadays.

So who wins?

  1. You win by getting a massive discount on a great group of products.
  2. Our contributors win by getting their products in front of thousands of new readers.
  3. A charity wins by getting $5 from each sale. (This time it’s the Kidney Foundation to help our friend Cath Duncan.)
  4. And we win as well.

Check out the Rock Your Life Sale by clicking here and if you have any questions please get in touch.

7 Reasons You Shouldn’t Attend Live Conferences

Because live events aren’t made for everybody …

I’ve been working for myself since I was 19 and used to attend events/conferences regularly during the early years. But I always felt shy and awkward and never actually befriended people at these events. I essentially threw away money to attend and didn’t get any return on investment (monetary or otherwise). Most of what I do isn’t about the money, but if I wasn’t even building friendships at these conferences, what was the point?

These days when I attend a conference it’s 99% hanging out with friends or meeting new friends and maybe 1% business. I focus on the 99% and the 1% happens mostly organically. I don’t have any solid goals going into these events other than a general “have a good time and learn from people far more intelligent than myself.”

I spent the past weekend at a conference and, as they can be, it was a wonderful time. It was actually the only conference I’ve been to where I actually went to all the sessions/speeches. (Chris never does anything haphazardly.)

But conferences aren’t good for a lot of people. Here are 7 reasons they might not be right for you:

1) You haven’t created anything.

If you haven’t created anything then it’s difficult to get respect. Without respect you won’t be on a level playing field with other attendees. If you’re not on a level playing field you’re not in the game. As much as it sucks every industry has cliques and groups who help each other out. It’s not a lost cause. You can join in on these groups. The barrier to entry is creating something. You get instant respect as a doer.

2) You’re socially awkward.

I know what this is like because it’s how I was in my early years of attending conferences. I was afraid to talk to people and felt awkward, so I didn’t have a good time or make any connections, personal or otherwise. You can get past this, but it’s better to do so before spending the thousands of dollars it may cost to attend a conference.

3) You’re a fanboy.

Listen, I know some of the speakers and attendees at conferences are rock stars. They’re successful, well-known, and you love what they do. That’s cool. But when you treat someone like a god you put yourself on a lower rung of the ladder. I’m not saying complementing them or telling them they’ve affected your life isn’t good. (It’s great!) But there is a line where it gets creepy or awkward. If you don’t know where that line is then you’re going to come away from these events disappointed because instead of building relationships (or planting the seeds for a relationship), you’ll forever be seen as a fanboy. If you’ve done this to someone don’t worry, so have I. It was an important lesson for me. These amazing people are just people and most of them want to be treated as such.

BTW, I absolutely love when somebody tells me they read my work or they loved an article or something else I’ve created. That is not at all what I mean about being creepy/awkward. What I mean is relentless fawning. The remedy is simple: be cool.

4) You’re not prepared to go full-on for 2-3 days.

When I was younger I used to have a saying, “sleep is for the weak.” I never actually believed that, but sometimes I make it my mantra. There is a lot going on during conferences and a lot of great things happen after hours. There isn’t a single night this past weekend that I didn’t come home before 2am or wake up after 7am. Long term this isn’t a healthy lifestyle, but for a weekend it’s necessary. Tip: drink 90% water / 10% whatever else.

5) You’re focused on quantity instead of quality.

There are some people who attend these events to meet everybody and as a result they really meet nobody. It’s much better to develop one friendship than a hundred acquaintanceships (new word?). You won’t hit it off with everybody and that’s OK. You might not hit it off with someone you thought you’d hit it off with based on previous interactions online. That’s OK too. But jumping around from one person to the next is an utter waste of time.

Additionally, when you’re speaking with someone don’t constantly look around the room for someone “better” to talk to. It’s rude and disrespectful. We’re all guilty of this sometimes, of course, but better if the majority of your interactions are focused on the person/persons you’re chatting with. There is good in all people, and even if you’re not hitting it off with someone it doesn’t mean you can’t give them at least a few minutes of your time.

6) You don’t follow up.

I’m pretty bad at this, but I’ve been getting better. When you meet someone you connect with or someone who you appreciated in some way be sure to follow up. A simple “thank you” is a great start, but you can take it further if you feel that it fits. Sometimes the conscious follow up isn’t necessary at all because you’ve built an instant friendship. It’s great when this happens, but when it doesn’t that doesn’t mean there is no possibility for a friendship in the future.

7) You feel like you have to be there instead of want to be there.

I used to attend conferences because I felt like I had to. “So many people are going to be there! I need to be there as well or I’m going to miss out on so much!” For the most part, that’s not true. Nowadays I don’t attend every conference I could. I attend the events that I truly want to attend.

Bonus: You hand out business cards to people who don’t ask.

In the words of Mitch Hedberg, what you’re “saying” when you do this is “here, you throw this away.” When someone asks for a business card give them one. Otherwise, don’t.

Although I took this from a “why you shouldn’t” stance, there are dozens of reasons you should. If you’ve attended a live event before it would be cool if you shared your best tip or reason for attending in the comments below …

The Unexpected

In which I discuss lots of recent unexpected events …

The past two weeks have been a strong lesson in going with the flow, taking things as they come, and dealing with the unexpected.

I bought a car for Roller Coaster Tour just 10 days before tour started. It was in the shop almost every day. Nothing major. Little, annoying things. The A/C. The ignition cylinder. The driver’s side lock cylinder. I didn’t think it could possibly continue so I started the tour on Saturday May 21 as planned.

Everything went well. Until it didn’t.

I woke up Sunday to drive to Indiana, which was cancelled because 2 coasters were closed. Oh well, I could make that up later since Indiana isn’t far from my tour end point in Ohio. So then I decided to head to Chicago where my friends The Swellers were playing a show. It was a hot day. 80F+ and sunny. The A/C broke again. Driving with the windows down is all well and good for an hour. But for 5 hours? It’s not so fun. Oh well, I’d figure it out Monday morning before going to Six Flags.

Monday morning I headed to the car repair shop and they fixed the A/C for $150. As I was turning out of the repair shop my turning signals stopped working. What?! So I headed back. Estimated repair cost? $600. I had already spent $2k+ fixing the car. This was my breaking point. I called my Dad, who had offered to swap cars before the tour started, and we met on Exit 39 of I-94 in Michigan, ~200 miles from Six Flags. Thanks Dad! :)

Sunday was a wasted day. Monday was a wasted day. Finally Tuesday tour began again and things were looking up!

Unexpected Exhaustion

What I didn’t expect was that driving hundreds of miles every day, going on roller coasters, and then writing about the experience would be so exhausting.

“You know what?” I thought to myself. “Don’t post anything to RidiculouslyExtraordinary on Thursday. It’s going to be crap because you’re stressed beyond belief. Relax a bit from all these early tour SNAFUs.”

And so I didn’t post anything that Thursday. Even though I currently have 67 draft articles in various stages of completion and could have easily posted one of them. I decided to give The Insider’s Guide To Building Your First Road Bike some extra front page exposure. As I’d determined previously, skipping one day of posting isn’t a big deal. Except when one day turns into two turns into more.

Thursday came and went. And then Monday started creeping up. But I had driven 700 miles on Sunday and didn’t feel like writing anything for Monday. I did have some notes from the road, but nothing coherent.

“Ehh, I’ll just write tomorrow,” I lied to myself. Because “tomorrow” was another 500 miles of driving and I knew I’d be exhausted. And then I remembered Monday was a US Holiday. “Ehh, don’t post on a Holiday, it’s not going to get any traffic. Post Tuesday instead.”

“Tomorrow” is much like “some day.” And we already know, based on Life Lesson #11, that some day never comes. Sure enough, Tuesday came and went.

The First Big Tour Scheduling Conflict

Yesterday (Wednesday) I headed towards Federal Way, WA and Wild Waves theme park. It was raining, but I now know that parks keep rides going unless there is lightning. I called Wild Waves about getting a free ticket and they called me back to say “Hey Karol, this sounds great, but we’re not open this week.” Oops! A scheduling conflict was bound to happen and I put buffer days into my schedule for such a thing, but there was no buffer for Wild Waves. I would be heading to Portland for a conference immediately after.

What did I do? No sense getting upset. “Ehh, there is nothing I can do about this now. What can I do today instead?”

“Seattle, Seattle, Seattle … what to do in Seattle? Experience Music Project!”

As you may or may not know I started playing guitar because of two people. Kurt Cobain and Tony Iommi. The first song I ever learned was All Apologies by Nirvana, before I even owned a guitar. And so I headed to Experience Music Project, not expecting anything besides a Jimi Hendrix museum. I got there and what did I see?

What a nice, unexpected, surprise!

I already had a plan to go to Aberdeen, WA (Kurt Cobain’s birthplace) on my way to Portland on Thursday. This added something a little extra to it.

The Big Takeaway

Does dealing with the unexpected make us stronger? I don’t know. Maybe. Maybe not. It’s very rare that things go as planned, but I believe everything will go exactly as I plan it anyway. There isn’t much sense in expecting things to go wrong.

I don’t believe in “expect the unexpected.” Expecting things to go well feels better. If something goes wrong I can deal with it then, but at least my mind isn’t occupied with negative “what if” scenarios.

I don’t know what tomorrow holds, but I do know one thing. I expect everything will be just fine. ;)

The Insider’s Guide To Building A Road Bike and Going On Your First Long Distance Ride

My friend Jason breaks down the details of building your own road bike and doing a long distance ride …

Note: This is a guest article by my friend Jason. It’s not the normal type of article I have here, but I asked him for this specific article because I was interested in the information. If you’ll remember, I have plans to ride Route 66 by bike. I don’t know when that will happen, but it’s on my “fun things to do when I’m not already doing something fun” list. If you’re ever planning on doing a long distance bike trip you’ll get lots out of this information.

In May 2010, I completed my first solo long-distance bike trip. I rode from Chicago to Detroit over the span of 3 days, traveling just over 300 miles. When I first got the idea to do this, one of my goals was to build/assemble the bike I’d be riding. There were two reasons for this. One was to save a significant amount of money by not paying retail price for a bike that someone else put together in a bike shop. The other was so that if something needed to be fixed/adjusted along the way, I’d have the requisite knowledge to do so. When I was in my teens, I frequently worked on my BMX-style bike, replacing and upgrading parts as needed. That bike, however, only had one speed and as such I’d never worked on a bike with multiple gears, shifters, and derailleurs.

Having never done a ride of this proportion and not really knowing anyone who had, I spent a lot of time researching the equipment I’d need and just as importantly, where I could get this equipment for the lowest price possible. Everything I bought can be found on the internet but as I will explain, there is an advantage to getting some of this stuff in a store (even if it costs a few bucks more). I’ve also included some after-the-fact observations – things that I really want to stress to anyone attempting to ride 50+ miles in a day.

I just completed the same trip again this past weekend, and with only a few exceptions all of the equipment I describe below worked out well enough that I relied on it for both rides.

Of course, the right equipment can only get you so far. The information I provide here will get you off to a great start but it’s up to you to train effectively so that you are physically ready to attempt such a thing. How? It’s not rocket science. I trained for my first trip by starting off with short to medium distances of 30-40 miles and then adding another 10 miles or so each week until I was confident I could go 100 miles in a day and then wake up and do it all over again… and again.

I’d also suggest getting yourself as close to your ideal body weight (whatever that is) as you can by throwing out the junk food and eating a healthy diet. If the combination of a healthy diet and logging serious miles on a bike doesn’t make you shed the pounds, I don’t know what will. I didn’t alter my diet at all last year, but did so roughly one month before I started training this year and it worked wonders for my energy levels and stamina. What worked for me was Tim Ferriss’ The 4-Hour Body. Yes, I was skeptical at first but the results speak for themselves. I started at 180 pounds on March 6 and as I write this (May 16) I weigh 159. I’ve done no rigorous exercise over that span other than riding my bike 2-5 hours/day, 1-2 days a week. I’ve gained noticeably more muscle mass in my arms and legs throughout the training process, so that’s at least 25 pounds of fat gone in 2 months. Boom. Anyway…

Wheels

I bought my wheels from Bicycle Wheel Warehouse and would stick with these guys unless there is a specific brand/model you want and they don’t have it. They build wheels by hand and do a great job. From what I remember, their prices are pretty competitive. Some online retailers just put the spokes on there but don’t “true” up the wheel, so either you have to know what you are doing and adjust them yourself, or take your wheels to a bike shop and have them do the adjustment (for a price). I spent $190 on a set of Mavic Open Pros and I think they are pretty kick-ass. They came with Shimano Ultegra hubs which are compatible with the Shimano rear cassette I bought, and they were good to go right out of the box. You can configure spoke/stem/hub options on whatever you buy here, if you want to.

Frames/Misc Parts

I bought my frame, handlebars, and seat post from Bike Island. Their website looks somewhat questionable, but my order was delivered quickly and the shipping was/is free. I bought the cheapest frame they had in my size that also included the stem/fork/headset. Most are frame-only, so if you went that route you’d have to buy the rest of the parts I just mentioned separately. There are videos on YouTube that show you how to measure yourself for a frame, and you need to figure that out first. Selection at Bike Island is somewhat limited, but this place generally only carries quality components so that you don’t have to pick through a bunch of garbage to find something good.

Where I bought my crankset, brakes, rear derailer, and cassette…

I kind of get the impression that Jenson USA probably doesn’t have the best deals all the time, but for whatever reason when I was pricing stuff out last year they had great prices on previous-year SRAM components. It’s definitely worth giving them a look. My brakes and “drivetrain” are all SRAM. They are newer to the market than Shimano but from everything I’ve read the quality of their products is comparable. Even better, their prices are usually significantly cheaper than Shimano’s for equivalent-tier stuff. My components came from the ’08 and ’09 Rival series, which is the bottom of their three price tiers (Red > Force > Rival). I couldn’t be happier with what I have, so I can’t imagine why you’d need to upgrade unless you’re entering the Tour de France or something. I found places that sold the whole Rival set (brakes, crankset, levers, etc) as a bundle but as I was pricing things out, I found it to be cheaper to order the components separately. That may or may not still be the case.

Tons of parts, generally low prices

Nashbar’s selection can be a bit daunting, but they have pretty much everything you could ever need. I used this site mainly for odds and ends; things like brake lights, head lamps, extra cable, chains, tools, etc. I got my front derailleur here as well, since I already knew what model I wanted (’09 SRAM Rival) and they had the best price.

And now for some general advice…

Pedals

I’d recommend clipless pedals/shoes, though they aren’t a necessity. If you’re not familiar with them, clipless pedals use a locking mechanism to attach to the bottom of special cleated riding shoes. Since the foot is locked in place, clipless pedals basically allow a rider to pull up as well as push down on the pedals for more efficiency and power. I did last year’s ride on a set of cheap platform pedals with toe-clips and a pair of running shoes, but I’m sure it was more difficult as a result. I also had a numb big toe on my left foot for almost 2 weeks following the ride. Not good! Buy these in-store somewhere, or at least try some shoes on and figure out exactly what you want before ordering online.

Bike Computer

I bought a Planet Bike Protege 9.0 Wireless 9-Function Bike Computer. It tells you speed, temperature, distance, etc. A bike computer really doesn’t have to be anything fancy. I chose the wireless version because I didn’t want to have another wire cluttering things up on my handlebars, and it was only $5 more than its wired counterpart. Come to think of it, a bike computer is probably not even totally necessary but I like to know distances/current speed instantly without having to mess around with mapping software on my phone. It’s up to you. For $40 (or less), I think it’s totally worth it.

Lights

  • Headlamp: Get something that takes AAA or AA batteries and is bright. I got a 2-watt lamp, which I think is plenty: Planet Bike Blaze 2Watt LED Headlight It cost $50, which I know sounds totally crazy for what is basically a small flashlight. But when my cheap ($12) LED one kept running out of juice on US-12 at 10pm near New Buffalo, MI and I had to keep stopping in the dark to recharge it, I would’ve gladly paid $200 for the one I have now.
  • Tail Light: Just get something cheap. I got this one: Planet Bike Blinky 5 If you’re spending more than $15 for a tail light, you’re probably overpaying. Brightness isn’t as big of a deal as it is with a headlamp since it’s only there so people can see you, not so that you can see the road. Again, make sure it takes AA or AAA batteries!

Padded Bike Shorts

I personally wouldn’t take a 40+ mile trip without my padded bike shorts. Your ass may vary. The brand/style I have is water resistant and breathes really well. I am not a fan of the Spandex look, so the fact that these could pass for normal cargo shorts is a big plus in my book.

SmartWool Socks

These. An absolute necessity, as far as I’m concerned. They magically keep your feet dry and don’t bunch up like cotton socks do over time. They make different thicknesses; I’ve tried the Light and Ultra Light. I like Light the best. SmartWool socks are usually $10+/pair, but you’re crazy to do a 300+ mile ride without bringing 2-3 pairs. Especially if it rains. At all. I also bring Gold Bond powder just in case. Wet feet -> Blisters -> Misery. For you vegans reading this, I’m not sure if there are non-wool alternatives that perform as well as SmartWool. That would definitely be worth looking into, though, unless you plan on burning several thousand calories/day without breaking a sweat.

Water Storage

I have a small CamelBak, which I really like, but as long as you have some way of carrying at least a liter of water you should be fine. The water pouch in my pack is rated at 3L, but I think it’s actually closer to 2.5L. I found that I was consuming roughly 1L for every 35-45 miles. My CamelBak was also my clothes/supplies storage space but I plan on getting a rack this time around so I can shift the extra weight from my back to the bike’s frame.

Padded Cycling Gloves

Another absolute necessity. If you ride more than 40 miles or so without them, the palms of your hands WILL be destroyed regardless of what kind of handlebar grip tape you use. I got my gloves at REI. Try some on before buying. Most of the ones I tried on did not fit well. Look for plenty of padding at the heel of the hand, and preferably cut-off fingers so your hands don’t get too hot. Cut-off fingers also make you look meaner!

Avoid The “Gram Trap”

When shopping for bike components/frames you’ll see that prices vary wildly for things that seem functionally equivalent and get nearly identical reviews. This is usually due to weight (and brand, of course). The component manufacturers love to brag about how many grams something weighs. The fewer the grams the better, since less weight theoretically means you go faster. If you’re at your optimal body weight and are competing in races, by all means pay attention to grams. It will give you a slight competitive advantage. If you’re a normal person, like me, don’t worry about it. Carbon fiber is all the rage due to the fact that it weighs less than aluminum and is still reasonably strong. In practice, though, it’s not as big of an upgrade as the manufacturers would have you believe. For instance, the difference between the aluminum SRAM brake/shift levers I have (340g) and the following year’s carbon-fiber version (325g) is 15 grams. As far as I can tell, they are identical in every other way except, of course, price. You know what else weighs 15 grams? Six U.S. pennies. Yeah. Yet, my aluminum levers cost me less than half of what the carbon ones would have. And yes, I know older stuff is normally cheaper anyway but my point is that if you have the chance to go way cheaper at the cost of a few grams, go for it.

When shopping for this stuff online, it’s easy to get bogged down in details because you don’t have a lot else to go on without having the thing physically in front of you. My advice would be to pick a price you’re comfortable with, find products in that price range, and then search around bike review forums (there are a ton of them) for reviews from regular people who have those products. If the reviewer starts blabbing about grams, go onto the next one. Be more concerned about durability/ergonomics/ease of use and by the time you get it on your bike, you won’t know the difference anyway.

After all that, if you’re still concerned about weight, my advice is this: bust your ass and drop 5-10 pounds (if you have it to lose). That will offset all of the lighter upgrades you were planning to buy. Congratulations, you just saved hundreds of dollars!

REI

You can buy a lot of these accessories at REI. I signed up for their membership co-op. There is a membership fee and I don’t remember how much it is, but my first purchase of a CamelBak, shorts, a helmet, and some socks (at the new member discount) more than paid for the lifetime membership fee. They also pay out a dividend on past purchases. I don’t plan on buying enough stuff there to make it really matter, but the new member discount helped me save a couple bucks up front. Ultimately, you will probably be able to save a little money if you buy things like socks, gloves, shorts, etc. from the sites I mentioned previously as opposed to in-store (just like with any other type of product), but it’s nice to be able to try them on at one place and avoid the hassle of having to return things that don’t fit.

What Else?

Of course, there are plenty of things besides equipment to consider when attempting long-distance rides. If serious riding is something you’re interested in and you have questions about training/preparation, nutrition, road selection, etc., hit me up on Twitter: @sigsegfalt. I’d be more than happy to tell you what I’ve learned, and to hear about any cool trips you might have planned.

How (Not) To Find A Sponsor For Your Cause, Website, Business, or Event

Everything you need to know about what I did in my RollerCoasterTour.com sponsorship quest …

I know a lot about this because I didn’t agree to an exclusive sponsor for my Roller Coaster Tour.

I decided to sponsor RollerCoasterTour.com myself.

Although getting a big chunk of money from a company would be sweet, in the long run it’s better if I make sales of Mind Control Method or Luxury of Less. (I’m planning on taking How To Live Anywhere off the market in about a month so I can revamp it, so I’m not including that.) I’m in this for the long haul, not for short term gains, and spreading my influence is more important to me than spreading influence for another company. (Not that there is anything wrong with that, because in the right situation I would be into it.)

I’m going to track sales that come from RollerCoasterTour.com so I know what is what. I’ll let you know after the tour is over how the tour did in the short term. There are also a lot of intangible benefits from the tour and I won’t know all the long term benefits for, well, a long time.

What I Did On My Quest To Find A Sponsor

I made a list of companies I would feel comfortable supporting and I contacted them. Unlike most people (actors, musicians, sports stars, almost anybody else?) I won’t put my name behind any company in exchange for the almighty dollar. It’s just not worth it to me. There has to be more to it than cash money. My brain fights itself too much when things aren’t on the up and up. I wonder if I’d be a good politician? Ha!

Let me elaborate about how I contacted companies.

I found a social media or PR contact for each company and contacted that person. Finding the contact is usually easy enough to do using the company website or Google, but if I couldn’t find a PR department contact I would send an e-mail to whatever contact I could find. I also tweeted a few companies. For the most part nothing came of that, but I’ll share something interesting that came from Twitter in the results section below.

In the beginning I also contacted Peter Shankman for advice, being sure to keep it to less than 5 sentences, of course. I can’t imagine how many e-mails he receives. He responded that I should focus on just one company’s parks and get them involved like that. “The Six Flags Tour of the United States” type of thing. While that would be cool, it didn’t align with what I wanted to do. I thanked him for the advice and moved on with my original “every coaster” mission.

The (Lack Of) Results

In my contacts with PR departments I was sure to highlight the benefits of sponsoring the tour, but most e-mails were ignored.

Two companies (Boingo and TripIt) gave me free accounts to try, but didn’t want to sponsor. Boingo gave me 4 months (retail value: ~$100?) but I probably won’t use it at all while on the coaster tour because I’m using a mobile broadband connection. That said, Boingo was awesome in airports and in random cities all over the UK and Ireland when I was there last month. I had WiFi connections almost everywhere I tested the service. (The guys in The Swellers also appreciated the Boingo WiFi since I was sometimes able to connect 4 devices to my one account.)

I really like how the TripIt Pro service (retail: $49/year) works, and I’ve been forwarding my hotel reservations (I’m averaging over 50% off Expedia rates using Priceline!) to the service. I have easy access to all my reservations through the app, which is convenient.

To be clear: I would not have paid for either of these services had they not been given to me. Not for the coaster tour anyway. Had we worked out a sponsorship I had a few fun ideas on how to integrate their services into the tour. But doing it without their support will be too much work so it’s not gonna happen. I’ll have enough to do on tour.

Note: I was not asked to write about Boingo or TripIt. They were really nice and I’m happy to support nice people.

I was also in touch with the PR person for Best Western and she liked what I was up to. We exchanged a few e-mails and she said she’d get back to me after speaking to the company. I don’t know if this was just a brush off, but I followed up after a little while and never heard back. I contacted mostly mid-range hotels like Best Western because they are in almost every city on my tour and I feel like they would get more benefit than higher end hotel chains. A roller coaster adventure is more of a family event and, in general, most middle class families don’t stay at the Four Seasons.

My Honesty Prompts One Company To Back Out

One of the company’s I contacted on twitter got back to me with great interest. They make a camera that is wearable on your ear. I thought this might be perfect for the coasters, but I also thought that maybe it might not work well on coasters because it could fall off. In any case, asking them to sponsor the tour didn’t cost me anything.

I talked to their media person on the phone and we chatted for 15 minutes. She wanted to know what I was looking for. I essentially said “a title sponsor that would take care of all of my costs in exchange for all the promotion I’d do on their behalf.” She said since they were a startup they couldn’t spend money on a sponsorship, but would be willing to “seed me with a few units.” My response was “Yeah, that would be great! But so we’re clear, this won’t be a major sponsorship. I will mention the product where it’s relevant and also link it on the sponsorship page, but this isn’t going to be RollerCoasterTour.com Sponsored By [The Company]. I’ll also be honest about how I like it. If I don’t like it I’m not going to lie and if I do like it I’ll definitely say so.”

I never heard back. I was actually looking forward to using the product, but the fact that me saying I’d be honest would make them back out tells me that I probably would not have liked the product. The $200 cost of the “unit” wasn’t enough to buy my love. The way to my heart is through my stomach not my wallet, duh.

I also contacted the GoPro company, who make the camera I’m using on the tour, but they weren’t interested in sponsoring. I straight up paid for the camera (HD Hero Naked) and accessories (head strap, chest strap, and wrist strap – not sure which one will be best for coaster riding). I joined their affiliate program and may link to them where it’s relevant on the Roller Coaster Tour site. Or I may not. We’ll see how I like the camera first.

A Sponsor I Would Be Happy To Support, But Decided Against

A protein bar company called Zing Bar, who I was put in touch with through a friend, was going to send me a bunch of their bars. After their CEO David and I talked I said I’d go to REI (one of their distribution channels) to see if I liked the taste. I didn’t want to take a bunch of their bars and then not want to eat them.

The cool thing with Zing is that some of the bars are vegan friendly, but all of them are gluten free. While I don’t have a known gluten sensitivity I always feel better when I’m on a gluten free diet, so that was a cool bonus.

Anyway, I went to REI, bought the 2 vegan flavors they had in stock ($2.75 each), and ate them. They were good (I liked craberry/orange more than chocolate/peanut butter), but I ultimately made the decision not to accept their bars. It’s nothing against their company, but I simply decided to sponsor the tour myself. In my brief 15 minute conversation with David I could tell he is a smart entrepreneur so I’m happy to mention them here even though I’m not doing a sponsorship with them. I wish them the best!

What About The Theme Parks?

Some parks are being great about giving me media passes, and some parks are being more difficult. In a way, I guess you can consider a media pass a partial sponsorship. I’ll disclose exactly which parks give me media passes on the relevant blog posts for RollerCoasterTour.com.

I really have to give a huge shout out to Louis from CoasterFusion.com here. He has been an incredible help in getting me in touch with the right person at a lot of parks. Before his help I literally had zero parks that wanted to give me media passes. I’m still working my way through contacting the right people after contacting a lot of the wrong people before. BTW, a CoasterFusion membership is $10 and it gets you access to a lot of great park discounts all over the US and even a few internationally. I’ll be utilizing my membership (which I paid for) in the places I’m not able to get a media pass. Again, I wasn’t asked or paid to say that. Louis has been a tremendous help and I want his site to succeed as it’s fairly new and he’s put a lot of work into something really useful.

Also, a big thanks to Matt Bailey for letting me know that certain Six Flags season passes work at all Six Flags parks! So instead of paying $30 – $50 per park I bought a season pass for Great America (my first Six Flags park on the list) for $75 and I get access to the rest of the Six Flags parks I have on my list (11 parks total), not including parking ($20 per park). That prompted me to see if Cedar Fair (they own Cedar Point, Michigan’s Adventure, and 8 other parks on my list) had a similar deal. Lo and behold, yes they do! It’s $165, but it includes free parking at all parks. These two passes cover 21 of the parks on my list.

What I Could Have Done Differently

I could have done a lot differently. Hindsight is 20/20 and all that good stuff. Part of the problem is I’m a nobody to the vast majority of the world. Sure, I get a decent amount of visitors to this site, but most companies aren’t impressed by 50k visitors/month. 500k/month? 1mm/month? Now we’re talking.

So I can understand the trepidation with throwing $20k at someone you don’t know for a crazy event you don’t know much about. That said, this is just an excuse. If you want something to happen, and are intently focused on making it happen, you will make it happen. I believe that and I live that. What I’m trying to say is I had it in the back of my head to sponsor the tour myself all along, unless an absolutely ideal opportunity presented itself.

The interesting thing is, once you build your profile enough companies will begin contacting you. I’m not at that point, but it will make things a lot easier in the future. I’m only interested in win/win/win scenarios so if things look good, I’m game. If not, I’m not. And the companies I contacted probably feel the same. I respect that and I’m not delusional enough to think sponsoring me is like sponsoring a movie or sports star.

What Would I Have Done If My Back Was To The Wall and I Absolutely Needed Someone To Fund The Tour?

This is a difficult question to answer. If I couldn’t do this tour without sponsoring it myself I’d probably have went about things a lot differently. I would have had no choice. Either I’d have been more relentless about contacting potential sponsors (and less vigilant about the type of company), or I would have switched up the tour … maybe hitch hiked or used ride shares and camped/couchsurfed.

My Biggest Take-away

It’s important to try things even if you have no idea how you’re going to make them happen. Even though it was a grueling process putting this tour together it has been fun. It’ll be more fun to actually begin the tour!

In the future if I ever do something that will be conducive to a sponsorship I’ll be far better prepared because of what I went through here.

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Odds and ends.

1) Roller Coaster Tour begins Saturday at Michigan’s Adventure in Muskegon, MI. The time has come!

2) My friend Jason is doing a 300 mile bike ride this weekend from Chicago to Detroit in support of prostate cancer. He’s raised almost $2,000 already! This is the 2nd Annual Man Powering Across Michigan ride (Jason did the first one solo, this time he has company) and I asked him to write an article about putting together your first road bike. I asked him to write it partly for selfish reasons since I’m very interested in building my own bike, but I hope you’ll get a lot out of it as well. Jason is a meticulous researcher and it’s a big article. That’s coming Monday.

Sweet Shit Saturday #045 (It’s All Coming Together Edition)

In which I discuss finding a vehicle, the sponsor search, awesome e-mails, and sweet links …

For a little while there I thought this whole Roller Coaster Tour was going to fall apart. Juuuuust kidding. I actually never thought that. I’ve been marinating this tour in my head for years and once the decision was made it was all systems go.

Buuuuuttttt …

I was on the verge of hardcore scrambling to find a reliable vehicle to drive for 13,000 miles in 3 months. Once the hearse idea fell out of play I really had no idea what I’d drive. An old VW bus? An ice cream truck? A  postal van? A regular car that would be comfortable for a 6’5″ dude driving 13k miles? An RV? A conversion van? A school bus? I went from being solely focused on one type of vehicle to having far too many options to make it easy.

I finally bought something on Thursday, and the trip begins exactly 7 days from today. Cutting it close! Still have some repairs to do. Checked it out Wednesday, AC worked. Bought it Thursday, AC worked. Drove it Friday, AC stopped working. Will be a ~$300 fix (already had a family friend who runs a shop check it out) and worth every penny considering it’ll be Summer. So what vehicle did I end up with? Well, you’ll just have to follow along, won’t you? ;)

Besides all that, you know what else came together this week?

Linksssssssssssss …

How Underdogs Can Win by Malcolm Gladwell

This is an article on the New Yorker from 2 years ago. I would have never read it if not for Clay Collins. Thanks Clay. It’s the best thing I’ve read in while.

Does Depression Help Us Think Better? by Jonah Lehrer

Considering some of the topics of Luxury of Less, I was drawn to this article when I saw the title.

Interesting quotes:

– “[Researchers] Thomson and Andrews imagined depression as a way of forcing the mind to focus on its problems.”

– “If depression didn’t exist — if we didn’t react to stress and trauma with endless ruminations — then we would be less likely to solve our predicaments.”

How Scott Sigler Gives Away His Books To Sell His Books by Scott Sigler

I’ve known about Scott Sigler for a couple years. He gives away serialized audiobook versions of his books, but also sells full downloads of the audio, special hardcover editions (limited to 1,000), paperback, and eBooks. And he makes a killing. This is a great overview of what he has done.

This article prompted me to pick up his short story collection on Kindle and the first two stories were enjoyable. I especially love the author commentary after each story. It reminds me of Rolf Potts’s Marco Polo Didn’t Go There in that regard. More authors should include commentary where it makes sense.

Meet The Man Who’s Walking Across America on Forbes.com

Congrats to Nate, who began his walking journey on March 1 and made it onto Forbes.com yesterday!

I love when stuff like this happens.

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Odds and Ends

I have been getting some of the best e-mails lately. Thank you for that.

Types of e-mails that are awesome: thanks, fun stories, crazy ideas, praise (haha!), “I’m going to ride coasters with you in [X] city!” and countless others.

Keep kicking ass …

Oh, I’ve been getting an incredible amount of tweets/e-mails asking about finding sponsors and since I just went through a grueling sponsorship search for the roller coaster tour I have an epic 2,000 word article ready for you. Coming Thursday.

Subscribe now so you don’t miss it.

Everything You’ve Been Force-fed About Blogging Is Wrong

Or is it?

Yesterday I was involved in a discussion with travel bloggers about strategy and it was obvious to me why so few of them are successful. They follow really bad advice. Their collective thinking is “noise > value,” which, in an endeavor like blogging, is horrible. Many of them care more about how they can take more visitors for themselves (by, for example, tweeting the same link over and over), instead of spreading the wealth (by, for example, tweeting links from other people more often than their own).

Besides yesterday’s discussion I get a lot of e-mails, I have a lot of conversations, and I read a lot about business, blogging, and social media.

Many people are divided as to the correct way of going about building a successful project. For the sake of today’s article, I’ll talk strictly about building a successful blog. Obviously I don’t have the biggest blog in the world, but my blog income blew the GDP per capita out of the water so I’m coming from a certain level of experience.

Conventional wisdom suggests one of the following ways to become a successful blogger:

The Field of Dreams Method

  1. Write amazing content on a consistent schedule.
  2. The fans will follow.

The truth: I absolutely hate when “experts” give this advice. It’s akin to telling someone to play basketball a lot and they’ll make it to the NBA. Amazing content will get you a few fans, but if you actually “hit it big” using this method it’s a little like winning the lottery (or making it to the NBA). Sure it can happen, but it probably won’t. It’s a very passive “hope for the best” method.

I used this for the first 3 months of starting my blog. For those 3 months I had less than 100 visitors/day and 70 subscribers. Of course, it’s debatable whether I was writing amazing content. Still is. ;)

The Spread The Love Method

  1. Write amazing content on a consistent schedule.
  2. Write amazing content for others. (Guest blogging)
  3. The fans will follow.

The truth: It’s not until I used this method that my subscribers jumped from 70 to over 1,000 … literally overnight. My buddy Glen, who has used guest blogging to successfully build multiple blogs, has written the ultimate guest blogging guide for free. It’s a fantastic resource.

The Gary Vaynerchuk Method

  1. Create amazing content on a consistent schedule.
  2. Interact with your audience through e-mail, comments, twitter, and facebook.
  3. Be everywhere.
  4. The fans will follow.

The truth: I’ve gone in waves with this method. I used to respond to every retweet and every comment. Responding to every retweet was exhausting. Now I usually only respond to legitimate tweets directed at me, not just tweets of my work. As for comments: I do my best to respond to all comments. I definitely respond to all e-mails. It doesn’t make sense not to.

The Take Take Take Travel Blogger Method

  1. Provide fun content.
  2. Annoy everybody in your circle by talking about only yourself and your content. Tweet your links every hour or two because “studies have shown that most people won’t see every tweet.”
  3. The fans will follow?

The truth: This is a favorite amongst the aforementioned travel bloggers, which is why I had to include it. This method doesn’t work, contrary to what a few people who have been successful will tell you. They are/were successful in spite of using this method, not because of it.

What you should do instead of this method: Be cool. If your friend sent you the same text message every 2 hours, would you enjoy that? No? Then don’t treat your online followers that way.

The Interview Method

  1. Write amazing content on a consistent schedule.
  2. Interview people in your niche.
  3. The fans will follow.

The truth: Too many people use this method (very poorly, I might add) to make it truly useful for gaining new readers. Just because you interview someone it doesn’t mean they’re going to promote that interview. More than likely they will not because they get interviewed a lot, and most interviews are the exact same questions. That said, if you come up with great interview questions you will at least make an impact with the interviewee. That is important.

How I use interviews: I interview people for my e-mail course. I keep the interviews short, I ask questions I care about, and I also give the interviewee a chance to talk about themselves and their products. In my eyes that’s a win/win/win.

Note: The interview method can rock if you do what David Siteman Garland did with TheRiseToTheTop.com. Of course, now that he has done it, you won’t necessarily be able to copy it directly.

The Quantity > Quality Method

  1. Write timely content. Update many times per day. Maybe have multiple authors all providing content.
  2. Do some of the other stuff listed above.
  3. The fans will follow.

The truth: This can work and work really well. Quite a few blogs/blog networks like this have sold for 7 and 8 figures. I have no personal experience though, so I’ll leave it at that.

The Search Engine Method

  1. Write content with Google in mind. Quality is important, but targeting specific keywords is most important.
  2. The fans will follow. Eventually.

The truth: A favorite method of affiliate marketers. It’s not so much about building a fan base, it’s more about getting lots of search engine traffic and selling ads or affiliate products. There’s nothing wrong with this, of course. I personally don’t focus on search engines at all for this blog, although Google sends me thousands of visitors every month. I know, based on general SEO principles, that I will get search engine traffic, but it’s just not something I choose to focus on here.

The Viral Method

  1. Write content with the goal of going viral with a lot of links, Tweets, Facebook likes, and Stumbles.
  2. The fans will follow.

The truth: This can work well to build a successful blog, but it won’t necessarily build a successful blog business unless you take steps to make that happen. Violent Acres (long abandoned) built a big audience, but didn’t build a business. Leo Babauta, on the other hand, built the biggest single person run blog in the world using this method (along with other methods above). Trent from The Simple Dollar also successfully utilized this method in the early days of his blog. He was on the Digg front page quite a few times.

Why You’ve Been Lied To

If I said “you have to try everything above and figure out what works for you” it doesn’t sell as many “how to blog” courses or get as many Tweets or Facebook likes as “Focus on just this method, it’s easy!” It’s not as sexy as the magic pill method.

And that’s just it. You have to try everything and figure out what works for you.

Maybe you’ll have an article that goes viral and brings you a lot of traffic, but it doesn’t bring in the right audience. For example, this article I wrote last year has ~600 Facebook likes and over 45,000 visitors just from StumbleUpon. How many visitors who reach that page subscribe to my free Freedom Fighters course or buy something? If I told you you’d quit blogging. :)

Maybe you’ll try to interact with every person who comments and tweets, but realize it’s not for you. If you’re not going to interact, turn off comments and see what happens. Most likely you’ll kill your chances for success (unless you’re already successful), but maybe that’ll be exactly what works in your market.

Maybe you’ll be the very rare blogger who makes the interview model work. If you mess with the formula (like BlogcastFM did by creating a podcast) it might just kick ass for you.

I’ve been messing with my own formula a lot lately. Even recently I mentioned that I need to continue posting Monday, Thursday, and sometimes Saturday because it works for me. But I don’t. I’ll continue writing every day like nothing has changed, but I don’t need to post that writing on any schedule. Last week I posted on Tuesday and Saturday. It was my highest traffic week since March.

Influence: The Psychology of Persuasion in Practice

Once you’ve been doing this for a while you’ll get a better sense of what works and what doesn’t. When I was writing “17 Reasons To Ignore Everybody and Follow Your Dreams” I knew it would resonate with you. I knew you were going to share it on twitter and facebook and I knew you were going to comment. Why? Because it uses a classic “Viral Method” article formula. A great headline, easily digestible content, and a call to action. It uses a bit of influence and persuasion that forces you to connect with it. But, if I can be honest, I wrote it for myself because I needed a bit of a “follow your dreams” boost myself. Which was another sign that it was going to be a well-received article. It came from a place of passion.

Most Importantly: Don’t Be Afraid To Change The Formula

It’s not an exact science. Mess with it.

If you’re sick of being led astray with bad blogging advice share this article with your friends:

Sweet Speech Saturday #044 (Legalize It Edition)

I never said I wasn’t political. ;)

I leave for Roller Coaster Tour in exactly 2 weeks. I’m not really prepared. I still don’t have my vehicle. :) But I’ll make it happen soon … I have no choice!

We’ve got more pressing matters to discuss today. Matters that directly affect our freedom. So I’m not going to ramble on here. In the words of Speech from Arrested Development (the 90s rap group, not the TV show), “I gotta get political. Political I gotta get.”

Hemp History Week Is Here by Julie Morris

Julie is a superfood chef. Hemp, in case you didn’t know, is a superfood. Besides that, it can be used for 1,349,256 other things (no joke, I counted). And while the hemp shirt I bought a while ago isn’t up to snuff for my travel needs (it takes too long to dry, although it’s better than cotton), I fully support re-legalizing this material in the USA. It’s sick and it’s sad that something as harmless as hemp (it is not marijuana) is illegal in the “land of the free.” I signed the legalize hemp petition. If you believe in freedom I hope you’ll sign it and spread the word as well. I’m not naive enough to believe that simply signing a petition will change anything. Which is why I’m also writing about the situation here. A little bit of me and a whole lot of you and we can make a difference.

Read This Tweet From Markus

If you don’t know Markus, get to know him. And read that tweet. And check out LivingOnImpulse.com. Markus is difficult to cross paths with because he’s on the move so much, but if you do it will be an experience you won’t soon forget.

From Corporate to Entrepreneurship or Why I Left My 6 Figure, Super-Easy, Work-From-Home 11 1/2 Year Career by Farnoosh Brock

Say that 3 times fast! Hell, say it one time fast and I’ll be impressed. Here Farnoosh goes deep and explains why chasing a high salary and climbing the corporate ladder isn’t always all it’s cracked up to be.

The Art of Conversation: How To Avoid Conversational Narcissism by Brett and Kate McKay

This was a fascinating read that made me feel like crap because I sometimes suck at conversation, but also made me feel awesome because I don’t always suck at conversation.

The Last Post by Derek K. Miller

Don’t read this if you don’t want to tear up.

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That’s all this week. If you’re a Mother and you live in the US (or wherever they celebrate Mother’s Day tomorrow) Happy Mother’s Day tomorrow. :)

Oh, also, did you hear? I finally “get” country music.

See ya!

Oh wait … vote for my friend Nick to speak at AffiliateSummit East. I’m going to try to go, but I will probably not be in the US at the time. Nick has an incredible mind and you’d be silly not to hear what he has to say. If you’ll be at World Domination Summit in Portland next month (I’ll be there) I’ll introduce you. :)

17 Reasons To Ignore Everybody and Follow Your Dreams

Don’t let the haters get you down. This is why we need you to follow your dreams …

“What is not started today is never finished tomorrow.” – Johann Wolfgang von Goethe

I just had my first piece of press written about the Roller Coaster Tour thanks to the Muskegon Chronicle! Muskegon is where I’m beginning the tour so I naturally contacted them first.

I got some interesting comments in regards to that article. On the whole the e-mails I received from new readers was positive. But one person said, “This is an incredible waste of resources. You should be doing X instead of this.”

Instead of responding and kicking him off his high horse I trashed the message. Those of us who are doing what we want with our lives will always run into naysayers, doubters, and people who think they know better. It’s the crabs in a bucket phenomenon.

Yesterday I read an article on All of Us Revolution (Kristin and Shannon are launching an organic, fair trade, sustainable clothing line!) where they were talking about the “noes” they receive. When they get a “no” they turn to each other and say “yes.” That’s a great attitude. When you’re going after something big lots of people will tell you “no.” Sometimes you’re the only one telling yourself “yes” and that’s OK. Know that you’re in good company.

Yesterday I also talked to my friend Kenny about someone telling him “no, that’s not gonna happen” in regards to him playing Michael Jordan 1 on 1. Later he got a phone call that was a massive “YES!” in the right direction. Maybe the biggest “yes” he has received since beginning his journey.

Nobody is immune to “no.” Preparing for the Roller Coaster Tour has been, in general, a fight against “no,” but I’ll save that for another day.

With that all said, here are 17 reasons you should follow your dreams:

  1. If you don’t follow your dreams you crush your dreams. Eventually you’ll stop dreaming altogether.
  2. There are very few things worse than regret. What will you regret tomorrow that you didn’t do today?
  3. Dreamers who took action have created everything around you.
  4. Following your dreams doesn’t always turn out as planned, but that makes them even more memorable.
  5. Personal growth happens when you stretch yourself. If you don’t follow your dreams you’re not stretching.
  6. You want to be remembered. Everybody does. We remember those who follow their dreams.
  7. Doing what you want attracts haters. This gives you a change to ignore them. They hate that more than anything. Keep doing what you do. (In case that wasn’t clear: Don’t ever engage haters. It’s not worth your time. Let them be losers.)
  8. Your dreams and your actions define you. If you do what others tell you to do then you’re letting them define you.
  9. Following your dreams gives you the opportunity to Ignore Everybody.
  10. When people who look up to you see you following your dreams it will inspire some of them to follow their dreams.
  11. When people who don’t even know you see you following your dreams it will inspire some of them to follow their dreams as well. (<– This is one of the reasons I write publicly on this website.)
  12. Following your dreams makes you interesting.
  13. You learn a lot from failure. Since you will fail on your path you’ll learn a lot too.
  14. Someone who’s motivated to accomplish something great is instantly sexier.
  15. There are no rules in life so why limit yourself to what everybody else is doing?
  16. You might live forever, but you might also die tomorrow. Take a chance.
  17. It’s better than watching TV.

I’m gonna continue following my crazy dreams. How about you?

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If you enjoyed this article, inspire your friends to follow their dreams by taking a second to Like it on Facebook, Tweet it, or Stumble it:

Sweet Shit Saturday #043 (2 Months Late Edition)

Let’s get nerdy and crush some fears (unrelated) …

Somehow, some way, I haven’t done a Sweet Shit Saturday since February 26! SXSW and then leaving commitments for 3 weeks got in the way. :)

There have been so many great things I’ve read in the recent past it’s tough to pick just a few. But like a mother bear protecting her young I will do what needs to be done. Wait, am I trying to say I’ll fight you? Whoa. You know what? This is coming out all wrong. But it doesn’t need to come out right because …

Links!

The Fear-Crushing Travel Guide by Farnoosh Brock

If you’ve met Farnoosh you know what an amazingly dynamic personality she is. I don’t meet many people who exude positivity from ever fiber of their being, but Farnoosh is definitely one of those people. I’m trying to think if I’ve ever seen her not smile. Anyway, a couple months back Farnoosh interviewed me for the Fear-Crushing Travel Guide. It’s a paid product and she put her heart and soul into it. (This is not an affiliate link. My payment is in the fact that I know it will inspire you to crush your fears, travel and otherwise.) Additional note: If you’ll be at BlogWorld East in May (I won’t be there) Farnoosh will be speaking about motivation.

An Insight into the Traffic on Pen.io by Anthony Feint

Anthony builds web apps. Beautifully simple web apps like Pen.io. In this short article he discusses the traffic levels of getting linked from TechCrunch and also presenting at a conference. If you’re fascinated by nerd stuff like me you’ll like it. :)

276,112 by Joe Konrath

I’m in the process of publishing on Kindle so I’ve been doing an insane amount of research on the topic. Joe Konrath has sold 276,112 self published eBooks and there’s a lot to be learned from someone who has done that. On a side note: I won’t be announcing what I’m doing on Kindle publicly, but if you’re in the Freedom Fighters you’ll hear about it soon enough.

Leveling Up – Building An Audience Is Kind of Like Playing a Video Game by Christopher Sharpe

Great insight into what it takes to build an audience for a video web series. Useful whether you want to do that or not. Bonus: I interviewed Christopher and Hilah from HilahCooking.com right here.

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I wrote some things about the upcoming Roller Coaster Tour in case you haven’t checked that out yet –> Logistics and Layer Cakes

Rock!