Free Work vs Paid Work (or How To Give and Get Paid)

The difference between free work and paid work and how to finally start making money by leveraging your free work …

Today I release one piece of paid work (Luxury of Less is available here now) and one piece of free work (the article you’re now reading). I don’t expect everybody who reads my free work to buy my paid work, but if it interests you Luxury of Less is only $9.99 and I’ve received an overwhelming amount of positive support for this book. Either way, I’ll show you how to create your first piece of paid work below.

I’ve been asked many times about my paid work and how I decide what to charge for. It’s a great question and sometimes difficult to answer. I don’t spend a whole lot of time on paid work in comparison to free work. But the free work is important because it helps me attract my right people who want my paid work. (If that’s you, that’s great! If that’s not you, that’s great too!) It’s also something I love doing. It’s fun writing words that the whole world gets to read and hopefully glean some benefit from.

Assuming you want to create a small business that is focused on free and paid work, how do you figure out how to create work that you can get paid for if all you’ve been doing is releasing free work?

First, we need to explain the slight difference between paid and free work.

Paid Work Adds Tangible Value

Paid work must solve a specific problem that will add value to a buyer’s life. If it doesn’t add value – and value can mean many things, entertainment, more money, a better job, instrument mastery, the list is endless – then you can’t charge for it.

Paid work should go into specific detail about a problem and offer the buyer a framework to help them solve it. Usually this means you’ll put a lot of work into the product and it will be much longer than any of the free work you create.

This also opens you up to consulting or coaching opportunities for customers who want hand holding to solve the problem. The money making opportunities are endless if you become a problem solver.

Free Work Must Also Add Value

Just because something is free doesn’t mean it can’t or shouldn’t add value. In fact, if your free work doesn’t add value, you won’t sell any of your paid work.

Note: if you’re wondering why your paid work isn’t selling, take a look at your free work. Maybe it sucks.

The difference with free work is that the problems it solves can be more general. You have more leeway since nobody is whipping out their credit cards to read your free work.

For example, let’s say you run a guitar tutorial website. Your free work might show how to play one part of a song and your paid work might show how to play the whole song.

The free work attracts lots of fans. “Oh cool, I get to learn how to play part of my favorite song!” And maybe that fan never wants to learn the whole song, but if they do, your paid work will solve that problem by going more in depth and showing them how.

How To Create Your First Piece of Paid Work

If you’ve been releasing free work and are unsure how to step into the realm of paid work there is a very simple framework you can follow. (BTW, see what I’m doing with this article? I’m solving a problem.)

1) You must have at least a small group of fans.

You can expect only a small percentage of your fans to ever buy anything from you. If you have 1,000 free followers then you’re in a great position to turn some of those followers (5% is a good goal) into raving fans who will support your work with cash money.

2) You must give your fans precisely what they want.

I’m privileged to be in a position that I get to see a lot of people launch products and businesses from a behind the scenes perspective. In every single situation that resulted in a successful product launch it was because the product creator knew exactly what their audience wanted.

How?

There are two easy ways to do that. Do you get a very common question or request for information? If so, that could be a great product opportunity. That’s exactly why I created How To Live Anywhere. I received questions literally every single day asking how to do what I do.

The second, and I think most effective, way to determine what your audience wants is to survey them. It’s exactly why I wrote an article about how to use Google Docs to generate product ideas by using a free survey. (Are you seeing a pattern? That free article solved a very specific problem in a short amount of time.)

3) Solve the problem in as much detail as is necessary.

Once you have your product idea (from the survey or from noticing a pattern in e-mails from your fans) all you have to do is create that product. Solve the problem in detail and you’re golden.

How Much To Charge For Your Paid Work?

Whole books/courses have been created about pricing. While they’re worth a read we can keep it simple. I recommend you do your best to release $50+ products if you want to create a long term sustainable business. You won’t need as many raving fans to sustain you, and if you have a lot of raving fans then you’ll do exceptionally well.

If you’ve never sold anything it may be surprising to know that it’s not much more difficult to sell something for $1,000 as it is to sell something for $100. And it’s not that much more difficult to sell something for $100 than it is to sell something for $10. It’s worth it to put in the effort that will command a higher price point.

I’m breaking the $50+ rule with Luxury of Less simply because it’s not the type of product that can command a $50 price point. That said, it’s not the type of product I want to release for free. Luxury of Less is a very important work to me. If I gave it away I know not as many people would read it or respect it. I’m very proud of this work and it commands respect. If you’d like to know why it commands respect, and learn my philosophy on life in the process, then you can buy Luxury of Less right here.

Mistakes and Failures #2: Zavoom.com

They say behind every successful man is a successful woman. Well, there’s also a failure or two …

As you know, I don’t like to dwell on mistakes and failures. But successful people almost never talk about where they’ve gone wrong and it’s something a lot of people can learn from. Which is why, every once in a while, I’ll showcase one of my own mistakes or failures.

I do this for 2 reasons:

  1. So you can see I’m not perfect. :) I mess up a lot. The fact that I mess up a lot means I put myself in a position to succeed. A lot. ;)
  2. Hopefully you learn something from my mistakes and avoid them in your own current or future ventures.

If you haven’t been around these parts for long, check out Mistakes and Failures #1: LaunchALabel.com.

The Failure: Zavoom.com

Zavoom.com on Feb 04, 2003

Zavoom isn’t an actual word. I made it up. I liked the way it sounded, it was short, and I could brand the business any way I wanted.

So what was Zavoom? It was an “e-mail club” that I would run for local businesses. The idea was that I would set up physical e-mail subscription forms for each business (placed near their registers) and then add whoever signed up to an e-mail list specifically for that business. Then I would send out regular discounts and information for the business.

More info directly from the About page:

What is Zavoom.com?

The home of a very effective marketing program for local merchants utilizing the power of the repeat customer. If your business has walk-in traffic and would like to promote customer loyalty, then our marketing program will work wonders for you.

What kind of marketing program?

It is known as Local E-mail Marketing or LEM. Your customers subscribe to your own “e-mail club” which periodically offers them discounts on your goods and/or services. You can then send your “e-mail club” members special offers up to 4 times per month, bringing your business a nice little boost every time. You will also have the ability to send a special offer to our whole network of “e-mail club” members.

Do I have to run this “e-mail club” myself?

No, Zavoom.com will take care of everything for you. We will set up an “e-mail club” box in your establishment that will entice your customers to join. They simply fill out a very short form with their name and e-mail address agreeing to join your “e-mail club.” Any time you have an offer to send to your customers, you just let us know what it is and we take it from there. The names and e-mail addresses in the “e-mail club” box will be collected up to 4 times/month. Privacy is of utmost importance: we will never sell your customer’s information to another establishment.

Will I see immediate results?

You should start seeing results as soon as you have approximately 250+ “e-mail club” members. It should not take you longer than 1 or 2 months to attain this level of membership.

Will my “e-mail club” also be listed on Zavoom.com?

Yes, you will be listed on Zavoom.com with your very own Web page along with any special offer you give to new members. We recommend a 5-50% discount off their next purchase to entice them to join your club. Your Web page will also include your phone number, address, hours of operation, and 1 picture (a logo or a picture of your establishment). You can also include your Web site address and additional pictures as described below.

How much will I have to invest in this marketing program?

Your investment is based on which “e-mail club” package you choose.

Our packages are:

Silver:

· 1 Web page for your business on Zavoom.com

· E-mail your “e-mail club” a special offer up to 1 time per month.

· Up to 500 “e-mail club” members.

· Investment: $99 setup, $49/month.

· Only $49/year extra to include your Web site address and up to 1 extra picture on your Zavoom.com Web page.

Gold:

· 1 Web page for your business on Zavoom.com

· E-mail your “e-mail club” a special offer up to 2 times per month.

· Up to 1,000 “e-mail club” members.

· Investment: $99 setup, $79/month.

· Only $49/year extra to include your Web site address and up to 1 extra picture on your Zavoom.com Web page.

Platinum:

· 1 Web page for your business on Zavoom.com

· E-mail your “e-mail club” a special offer up to 4 times per month.

· Unlimited “e-mail club” members.

· A Web site link and up to 1 extra picture can be included on your Zavoom.com Web page free of charge with a Platinum membership.

· Investment: $99 setup, $99/month.

Annual Investment:

If you opt for the annual (once per year) investment, you will receive one month free.

How much is the investment to mail your whole “e-mail club” list?

To send a one time mailing to our whole list consisting of every “e-mail club” member on our network the investment is $59 per 1,000 members. This is a great way to add an extra boost of foot traffic and sales at any time of year.

To read one of the first sales letters I ever wrote check the Advertise page here (Archive.org link).

This was a fairly thought out business model, but a little bit difficult to explain. And there was one big problem …

Results

This may have been ahead of its time (although I did have data of a few restaurants that did it successfully). It was difficult to extol the benefits of an e-mail club to small businesses. Most small businesses (don’t get me started, many small businesses are run by absolute imbeciles) still don’t use any customer follow up method even though it’s easier and cheaper than ever. (Dumb, dumb, dumb, dumb, dumb, dumb, dumb.)

As for results? None. I didn’t sell any packages. But …

Why It Didn’t Work

I gave up too soon. I only met with 5 or 6 business owners before I gave up on this idea. The thing is, I’ve always loved marketing and sales, but I hated it in person. I’ve always been a bigger fan of the written word than the spoken word. Local lead generation works great. Look at Groupon and the ilk. My idea was not exactly the same, of course, but small businesses are far more open to local internet marketing now than they were in 2003. (Chad Frederiksen, more on him below, does a wonderful job at local lead generation.)

What Should I Have Done Differently?

I should have signed up businesses for free and charged them based on how much business I brought them. I’d probably have made much more money this way than a flat monthly fee I was charging. But again, I quit because I just didn’t enjoy face to face sales. Also, my other businesses were thriving by 2003 so money itself wasn’t motivation enough to pursue Zavoom.

Closing Thoughts

I look back on this idea with fond memories. I remember designing the site and writing the sales letter and I had a lot of fun with all of the internet based stuff. The offline stuff just wasn’t fun at all to me. I wasn’t comfortable on sales calls and I still wouldn’t be comfortable with sales calls if I had to make them today.

How Would You Have Made Zavoom.com A Success?

If the Zavoom “e-mail club” idea was yours what would you have done differently in 2003? What would you do today to make this work?

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If you’re interested in the local lead generation business model Chad Frederiksen (<– he doesn’t blog often, but his archives are worth a read), one of the smartest no bullshit marketers around, does it quite successfully. Check out his Local Lead Plan here.

Extraordinary Insights Volume 1

In which I answer dozens of your questions in 6,500 words …

Last month I opened up a Q&A where you had the option to anonymously ask me any question about anything you thought would help you and others. I received a lot of responses and this post is well over 6,000 words. Many of the questions were similar so I did my best to edit them into a single question and I also didn’t answer a few of the questions at all because they didn’t fall within the realm/spirit of what this is about.

Before we get to it, I would like to thank Roy Naim for formatting the questions for me into categories. :)

Let’s get to it …

Business / Blogging – 15 Questions

Knowing what you know now, if you had $1,000 to start your life of Ridiculously Extraordinary Freedom over, how would you allocate it?

This question could be taken a myriad of ways, but I’ll do my best.

Considering I started my first 6 figure business for less than $200 and this blog for less than $200 (as far as revenue, also a 6 figure business) I wouldn’t do much differently. We can always think about “I should have done this” or “I could have done that” or “I wish I did X this way” but none of that is particularly useful.

The simple procedure I’ve taken for everything that I’ve done successfully has been along the lines of:

  1. Decide on a niche, even if it’s not particularly well defined.
  2. Give that niche what it wants.

Is that too basic? Too pared down? No, it isn’t.

If you focus on giving people what they want then you will get what you want. There are no ifs, ands, or buts about it.

Which might lead to another question: “Well, what do people want?”

Health, wealth, and happiness.

In whatever niche you’re in this is what people are looking for.

Say you write a blog about fitness. What is your audience looking for? They probably want to lose weight and get fit so they feel good about themselves when they’re out and about in their daily lives. What does that mean? They want health and happiness.

It’s not complicated. Most people overcomplicate business and achieving success. That’s not to say that it’s necessarily easy to dominate or establish a foothold in your niche, but it is possible and the general process is not complicated.

How do you decide on particular niche markets? What filters do you use and how systematic can you make it for beginners?

Find the cross section of what you love and what people pay for. Again, it’s not complicated. Most of us have multiple interests. Take stock of those interests.

Which would you be happy to be involved with 5-10 years down the line?

That’s a good start. If you don’t see yourself in any particular market 5-10 years down the line then you’re not business focused, you’re money focused. That’s what day jobs are for.

Once you’ve envisioned one of your interests 5-10 years down the line, it will take a little research to see if it’s a viable market. In other words, can you make money?

To do that look for other blogs, books, eBooks, courses, seminars, webinars, and websites in the market. Is there anybody making money in your prospective market? If yes, good. Are there multiple people making money in your prospective market? If yes, great.

Are there not very many websites on your topic? It’s probably too small and it would behoove you to choose one of your other interests.

Do you use in-the-back stuff like keywords and backlinks to increase traffic? I know you use great content to secure followers and affiliate links to increase income, but how great a role do the less-visible elements play?

Backlinks that come naturally from other websites linking to me? Yes. Everything else? No.

My SEO sucks. How did you get good at it?

I don’t focus on SEO at all. Thesis Theme (the wordpress theme I use) is set up out-of-the-box to have great on-page SEO and 15% of my traffic comes from Google without focusing on Google whatsoever.

I’ve done absolutely nothing else. I don’t research keywords (although maybe I should). I don’t do article marketing (although maybe I should). I don’t spam with crappy article spinning (ugh, please never do this; if you don’t know what I’m referring to then all the better).

I’ve witnessed your site (and business, in general) grow from TALKING about being extraordinary, to truly BECOMING extraordinary. What were the most integral steps to making that happen?

I’m not entirely sure what this means, to be honest.

What I will say is nothing new though: give people what they want, be honest, show your true self (flaws and all), and people will connect with you.

The reason you see this advice repeated is because it works.

Another reason you see this advice repeated is because the general question is fairly common.

Successful people aren’t successful because of luck or necessarily even skill.

They’re successful because when they get advice (like give people what they want, be honest, show your true self) from someone who is successful they take action on it.

There are no secrets. No magic pills.

Napoleon Hill said (paraphrased): “If you can conceive and believe, you can achieve.”

What he left out was “Get off your ass and do something.”

I’m a bit overwhelmed with the mechanical aspects of starting my own website. Can you offer a little insight into what you use to run Ridiculously Extraordinary? Google Analytics? Themes? E-junkie? Feedburner? Widgets?

I have a very uncomplicated setup although if you’re just getting started then it will seem complicated.

Web host: BlueHost

Content Management System (CMS): WordPress (very quick install when you use BlueHost)

WordPress Theme: Thesis (I hung out with the creator Chris Pearson a couple times in Austin. He’s a really smart guy and I’m happy to support entrepreneurs who kick ass.)

Traffic analytics: Google Analytics

Shopping cart: E-junkie

Credit card processor: Paypal (usually) and Google Checkout (sparingly)

RSS subscriptions: Feedburner

E-mail course: Aweber (The #1 factor for your long term business success is having an e-mail list. Ignore this at your own peril.)

Image hosting: Amazon S3

Note on Amazon S3: I use Amazon S3 to host all the images and file downloads on my blog so that my web host is not overwhelmed when there are traffic spikes. When we did the Cyber Monday Only72.com sale we did almost 500GB of bandwidth in those 3 days. That would kill most web hosts. BlueHost held up just fine because we only used it to host the website, not all the large files. :)

WordPress Plugins:

– Akismet

– Amazon S3 For WordPress

– Contact Form 7

– Google XML Sitemaps

– MaxBlogPress Ping Optimizer

– PC Robots.txt

– Subscribe To Comments (highly recommended you use something like this)

– TweetMeme Retweet Button

– WordPress-Facebook-Like

– WordPress.com Stats (not very good and have considered scrapping this)

– WP Super Cache

I have quit my day job 4 months ago and am trying to make money online since. I have a vision to earn small amount of $500 – $1000 monthly – that is my ‘enough’ line. I intend to then share my knowledge to others because I believe everyone should know an easy way to make a basic living without much work. This is probably very hard question but anyway, what would you do to achieve my goal? Or is it utopia?

Unfortunately you did it backwards. The idea is that you start making money first, then you quit your job. It’s very rare that somebody can quit their job and then figure out how to make money for themselves. There is just too much pressure.

As far as your idea of sharing your knowledge about how to make a living without much work: it doesn’t exist. And it’s actually a trap a lot of people get into.

How many bloggers write about how to blog without having a successful blog of their own? How many bloggers write about how to make money online without making any money online for themselves? How many bloggers write about traveling the world and working from anywhere without actually knowing a thing about travel? Too many. Some, unfortunately, are successful and spread messages and theories that don’t work. Thankfully, most are not successful.

Don’t think about how you can make money showing people how to make money. Add value to other people’s lives and you will make money. That value will not come by showing somebody how to do something that you do not know how to do.

Regarding branding for a blog: Do you think it’s better for the domain name to be the author’s own name, or a word/phrase that relates to the niche the blog is about?

There are just too many great examples for me to say you can’t use your name.

ChrisGuillebeau.com and TylerTervooren.com being two of them.

That said, you’ll see a common thread amongst the bloggers who blog with their names as the domain: they all give their blogs a unique name.

Chris’s is The Art of Non-conformity.

Tyler’s is Advanced Riskology.

As long as you come up with a good hook, the small details don’t matter.

For me, the pivotal moment that brought me wholeheartedly into your camp was the You Are Not A Number post. You have a great capacity for being welcoming and connecting with your readers, and it’s very much appreciated. How do you keep up with all of that and still have time for all of your writing projects and the other things that are important to you? How can new bloggers learn to focus without getting sucked in to the blogosphere to the exclusion of all else?

It’s not an issue of having time or making time. It’s what I do, so the time is there. In other words, there is nothing to keep up with because it’s what I do.

The way you approach blogging and connecting is important. If you take it seriously you’ll make it happen.

As for not getting sucked into the blogosphere: don’t have more than 10 subscriptions in your RSS feed and don’t spend all your time pretending to connect with people on Twitter. These subscriptions and follows can change over time (i.e. remove one, add one, remove two, add one, remove one, add two, whatever). Simple. Do it or don’t.

How do you decide whether or not to write about other people, say friends and family, in your blog? Do you ask permission or change names? I realize that you don’t do it very often and that your blog is about your goal to help your ‘right people’ realize their personal definition of freedom, so other folks don’t show up very often in your posts. Even so, if you have an answer, I’d love to hear it.

I write about whatever I want to write about. I don’t worry about repercussions because any repercussions you might be imagining are in your head. Nothing truly bad will happen by being honest with yourself and those in your life. Will some relationships fizzle or strain? Maybe. But isn’t it better to live with a free conscience and let your friends/family know how you truly feel? If it does bother you just don’t write about people.

Is it realistic to build your own online business in three months with 5-figure income coming in at the end and quit 9-5 job?

No.

I have a product I am trying to sell but I’m having a hard time connecting with people in my industry through email. I try to come off friendly, offering value, in a short, personal email, but largely these emails go ignored. I know these individuals are pitched all the time and my low pressure friendly tactics don’t seem to be working. Do you typically build a friendship first or just try and get to the point? Is it really a friendship if your looking for business?

If you’re just looking for business, then no it’s not friendship. That doesn’t mean it can’t work, or that you won’t become friends, but it’s an uphill battle.

How do you get around it? Connect with people you’re a fan of. It doesn’t matter if they’re in your industry or not. Most of my friends are not in my industry. Most of the people I know online are only in my industry in a roundabout way because we’re bloggers and Internet entrepreneurs.

If you’re trying to sell someone on an initial contact then you’re not coming off as friendly or offering any value. You’re focused on what you can get not what you can give. Give first. Give what you think may be too much. You’ll get more than enough back.

To better set and track my goals of world domination, what is a vague/approximate number for “small army members” per annual dollar in revenue? For example, if you have 10K people who occasionally check out your site, 2K people who buy your cheaper stuff & click on affiliate links and 500 people who buy your flagship project, this produces an annual income of x number of dollars. (I’m shooting for a goal of $2k in income per month from my online business and wanting to know what milestones I need to set to accomplish this goal.)

This is literally impossible to answer in the way you’re thinking about it because every single business, without fail, is different and produces different metrics.

If you want $2k/month this is how it’s broken down:

If you have a $10 product you need to make 200 sales to make $2,000. If you need to make 200 sales and your conversion rate is 1% then you need 20,000 visitors.

If you have a $100 product you need to make 20 sales to make $2,000. If you need to make 20 sales and your conversion rate is 1% you need 2,000 visitors.

You have to look at the numbers specifically for your business and reverse engineer what you have to do to make the numbers work.

Is it a possibility that privatization of the internet, anti net neutrality legislation (or the government’s refusal to protect net neutrality in the US) will have a negative effect on Freedom Fighters who are trying to pursue an online freedom business lifestyle?

Do what you do, don’t worry about what could happen. Live for today, not for tomorrow. Nobody can take today away from you. If you’re worrying about tomorrow then they’ve already taken everything you will ever have.

I am new to the internet business world. I have decided to set up a team to move forward with some of my ideas. My question is, how do I best identify potential partners whom I can trust will be on topic with my vision? I do not have a lot of local access, my inner circle is not as savvy as I am, which is not saying much.

The first question I have to ask is, why do you need a team? Start small, start with just yourself, when you need to add someone to the team (you might not) then worry about it. At this point you just need to get started and ship something. You’ll know when a potential partner is a good fit based on how you feel and when you know exactly what you need them for.

How do you think the minimalist lifestyle and business model applies to those gifted in and drawn to the artisan crafts or fine arts?

Can you live a minimalist lifestyle and still produce artisan crafts? Yes. I’m assuming you’re asking since you’ll need a lot of gear to make certain crafts. Minimalism is about having exactly what you need and nothing more. It’s not about owning 100 things.

Follow up to the last question: Can you achieve freedom as a leather craftsman?

Yes, but it depends on your definition of freedom. Truthfully, only you can answer this question because you are in the fantastic position of defining your own freedom.

Personal Development – Fear, Habits, Passion – 8 Questions

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There are many great blogs out there talking about how to monetize your passion. My question is what about those of us who don’t really feel passionate about anything? I find that since I decided to stop “striving” for pointless achievements I feel lost in limbo. I “like” many things, but nothing I would call “passion.” On behalf of the passionless what is your opinion/experience with this?

That’s a great question. If you’re passionless it’s a symptom of something greater, like depression. I know what that’s like. I spent years in a seemingly endless pit of despair.

That said, to find your passion, a great place to start is with the things you like, but you don’t believe you’re passionate about. You may surprise yourself once you begin focusing on something.

It’s similar to the way I approach fitness and working out. Lots of people say they hate working out or they start a workout program and quit because they don’t like it. Fair enough, there is a lot not to like.

The key isn’t to force yourself into a workout program you don’t enjoy. The key is to keep searching until you find a workout that you do enjoy.

The same can be said for passion. Which of your “likes” can you see yourself working at 5-10 years from now?

How do I combat my fear of not being perfect or good enough and just get started doing and living extraordinarily?

Nobody is perfect. The fear holding you back is most likely fear of failure. But we already know failure doesn’t exist. Resistance, to use Steven Pressfield’s word, is also holding you back. But it holds all of us back. Know that every successful person in the world deals with the same issues as you. Sure, once somebody has a bit of success it begets more success, but that doesn’t mean that Resistance isn’t trying to keep us back. If there’s something you want to do sit down for 1 minute, just 60 seconds, and start doing it. Once you start you will build momentum. If that doesn’t work then you’re working on something you’re not at all interested in.

(If you’d like to know how to achieve perfection click here.)

I find myself wanting to just stay away, be alone with my own thoughts for fear that I may lose my uniqueness. This may sound weird but this is one of the reasons I don’t read a lot, unless is something specific I want to know about. With so much information out there, how do you keep your thoughts/ideas from being contaminated with those of other people?

Here’s the reality: nobody is truly unique. Every thought you have came from somewhere. Every thought I have has been influenced by someone or some thing. I welcome my thoughts being “contaminated” by other ideas. This is how we grow. I know what I believe, but I’m also open to change. In actuality, reading a lot will expand and reinforce many of your ideas. And it might even change some of them for the better. :)

When an individual finds someone who inspires them, it can be easy to fall into a “what would Karol do?” mindset, at least initially. You are great at shifting the focus from you and your ideas to us and our potential. Human beings are in general self-centered, and shifting the focus from inward reflection to outward desire to help others is so valuable. How did you learn how to do that, and how can we learn it, so as to help others with our particular gifts?

When I’m writing on my blog or other public writing it is usually directed to one person, or maybe a few people. That helps me remove focus from myself and shift it to you. It’s a very conscious process. And in that respect it’s very easy to learn. If you want to share your gifts with someone simply focus on them when you’re writing or speaking. Don’t think about helping the masses, think about helping one individual, or a few individuals with similar traits.

One of your big things is “it’s not a race.” What’s your best advice for new readers of RidEx and Freedom Fighters who desperately want to leave the rat race, and have a hard time pacing themselves and dealing with the concept of delayed gratification? How do they temper their urge to hurry, so as to get the most out of the valuable process of life changes without losing momentum?

I will share with you the truth: you have no choice. You can pace yourself and succeed or you can rush through things and virtually guarantee failure. Knowing this doesn’t necessarily make delaying gratification any easier, but at least you know the outcome of whatever you choose to do. As for momentum, if you’re working towards something that you feel in every fiber of your being then you won’t need motivation to keep it up.

Somebody once asked me why I’m an entrepreneur. It’s because I have no choice. I can’t work a 9 to 5. It’s not simply due to freedom or because I hate corporate structure or whatever else everybody says. I simply have no other choice because I am not a hire-able human being. Don’t give yourself any other choice. No backup plans. No “ehh, if X doesn’t work I can always do Y.” If you want something get it. It’s there for you to take. Opportunity is everywhere, but most people waste it because they’re too busy road raging, watching Dexter, and sucking down quarter pound grease-ball burgers from McDonald’s (hat tip to Denis Leary for that line).

Sometimes a seemingly random event can be the thing that tips one over the edge toward determination to live a more extraordinary life. It can be as simple as a line in a song or a conversation with a neighbor. What’s one of yours? What are some ways people can think constructively about them, and take the needed steps and do the work to expand on them?

Well, I don’t believe things happen for a reason. We just happen to live with a lot of coincidence. Which is great. We can still hone that and use it for the greater good. I get a lot of inspiration from music. A line I’ve been quoting for years now is from a Down song called “Never Try” and it goes like this: “Never try, either do it or don’t waste your time.” Any time I’m not sure about something or I feel a bit unmotivated that usually perks me up. Or it forces me to make the decision to quit what I’m doing because it’s not something I’m really interested in pursuing.

Actively pursuing these “random events” isn’t worth the time or effort so there’s nothing I can recommend as far as taking certain steps or expanding upon them. You need to put your success on your shoulders instead of randomness or coincidence and make things happen.

I seem to fall off the wagon at the 5 day mark when changing a new habit. Days 1-3 I’m full of enthusiasm, 4 and 5 I use willpower to make sure I’m doing what I’m supposed to, but then I forget that I’m supposed to be changing my behavior. Any advice on that?

There are various studies that say you need 21 or 28 or 30 days to form a new habit. To be honest with you, I don’t bother with looking at numbers like that very often. Every day is Day 1. If there is something you need to do, do it. If you make it to Day 4, stay in the moment and think of it as Day 1. If you miss a day, start at Day 1. No guilt. Changing yourself for the better is an imperfect process, it doesn’t happen overnight, and it’s not a race. Eventually momentum will take over and it will be easier. There’s a reason I write every day. It’s not necessarily for the practice or even because I enjoy it. Both of those things are true, but it’s because I’m constantly fighting momentum, Resistance. If I skip a day it’s pretty easy to start back up. If I skip 2 days it gets more difficult. If I skip 3 I might as well forget it.

As an example: this document was supposed to be completed about a month ago. Do you know what happened? I let Resistance win. I let momentum win. I skipped a day because I didn’t make the time (due to traveling or some other commitment). Then I skipped another day because “hey, what’s one more day?” Today (note: date of writing = January 11, 2011), a full 3 weeks after the last time I even looked at this document, I decided I’d work on it for just a few minutes. It’s now 2 hours later and I’m raging through it. I may not finish it today, but I’ve started the snowball effect. Tomorrow I’ll be much more likely to tackle more questions. In a few days this will be complete.

We all struggle with this. It’s important not to let guilt or shame or any other negative feelings stop you from achieving what you want to achieve.

How does one get over an injustice?

Injustice is a part of life. There is not much you can do to control outside forces. You can, however, control how you react. The best way to react is not to react. Let it be, let it pass. Move on.

Lifehack – 7 questions

How can you get affordable health insurance working for yourself?

I wrote about this here.

Don’t smoke, don’t drink a lot, exercise, be healthy. Then choose a plan with a high deductible and a Health Savings Account (HSA), which allows you to put money aside in a bank tax free to be used only for medical expenses.

When I first began buying my own health insurance it was about $50/month. 6 years later it’s $100/month. For absolutely no reason (besides corporate greed) since I very rarely go to the doctor. The health industry needs a drastic upheaval, but politicians are too weak to make positive change happen. The best thing you can do is not rely on shady politicians (in other words, every single politician; yes, even that one) or the backwards insurance industry. Get healthy. Use high deductible insurance as “catastrophe” insurance in case of an accident or something else major.

How do you move around and find affordable apartments / housing for 2 to 3 months in a foreign location? I mean, in a way that doesn’t just rely on the internet or craigslist.

Why the aversion to relying on the Internet? We live in an amazing time that makes our traveling lives immeasurably easier than just a few years ago.

I’ve found all of my apartments via the Internet, except in India where I found it in a guidebook. CouchSurfing.org, Craigslist.org (not my favorite, but it works), GumTree.com (where available; Europe, Asia, Australia), and Google searches for “short term apartment + [city]” will help you find what you need. In a pinch you can use something like AirBNB.com, but apartments there have been incredibly overpriced every time I’ve searched.

How can we as Freedom Fighters bridge the gaping holes in the education system so that future leaders and creators don’t fall through the cracks? I realize there are as many answers to this as there are people in the world, so this question is for everyone reading this. What do you think about it?

The educational system is horribly flawed. It is not there to create thought leaders, but to churn out numbers; cogs in the machine. What you can do is influence the younger generation through writing, speaking, and mentoring. You won’t reach everybody, but even if you only reach one youngster you will have changed someone’s world. The more often this happens the more amazing our future will become.

Please comment on travel and living from anywhere for a person who is sight impaired. Are accommodations for the disabled better or worse outside the USA?

Honestly I have no idea how well the world is accommodated to the sight impaired. That said, I’m sure there is lots of information out there if you ask around, specifically at organizations that you probably already have contacts with. Even though this is a horrible answer I’m hoping maybe somebody has more insight and will answer in the comments. :)

I’m not a travel virgin, but I’m getting ready to plan a couple of much bigger trips (1 solo across the country, and 1 overseas to Europe) and I was wondering how do you plan your trips?

Congrats on your upcoming voyages! I don’t plan much except where I’m flying into and possibly when I’m leaving. But even this depends on a lot of factors. For example, when I went to India last year it was to learn how to build a guitar. I knew I’d be there for at least those 3 weeks, but I planned on staying for approximately 3 months. I didn’t enjoy it very much so I left after 2 months and headed to Thailand. In Thailand I could only get a 30 day visitor on arrival visa and I didn’t want to keep doing border runs (I did one and it was a waste of a day), so I stayed for 40 days and went to Poland for 4 ½ months. If your trip is open-ended you should leave room for a lot of flexibility because you never know how you’ll feel about certain places.

Any advice for tackling sleep onset insomnia? The kind where your body is tired enough to fall asleep but your brain won’t shut off?

Interestingly, Tim Ferriss’s new book 4-Hour Body has a whole section on sleep onset insomnia. I used to have it as well. There are 2 things that helped me: I stopped being depressed and I started writing every day. I have one of those “won’t shut off” brains, but by consistently getting words out of my head and onto paper (or a computer) it has helped a lot.

What are your techniques for getting the basics of a new language down quickly? How do you adjust when you are in a new language situation? What successes have you had in language learning that can inspire others?

I don’t shoot for anything but the basics so there is no real strategy I use. There are a few things you should always learn: hello, thank you, please, goodbye, how much, where is the toilet. Once you’ve got that all down (it should take an hour or two) it’s all a matter of just getting out there and expanding as you see fit.

When I’m in a new language situation I use a lot of Traveler’s Sign Language along with the above words/phrases. TSL is universal and there’s no correct way to use it. Point and smile, point and smile. :)

I don’t think my language learning will ever inspire anybody. I took 2 years of Spanish in High School from a teacher who probably never left the United States and probably couldn’t hold a conversation in the language. I know approximately 27 Spanish words. As for Polish: I can speak fluently but that’s because I grew up with it and went back to Poland recently with the specific task of not sucking at speaking Polish anymore. I’ve always considered myself fluent, but it was always really slow and broken and awkward. It’s a lot better now, and I’m going to make regular trips back to Poland to keep me on my toes.

Personal – 11 Questions

How are you managing family relationships with the people that do not follow you around the world?

I have a small family and I haven’t lived near them in 7 years so I do what I’ve always done: phone or skype. I also visit at least once per year.

That said, as I recently wrote, relationships are the most difficult part of traveling.

How did you really feel after the Everything Matters post? And a couple of days after the whole TV discussion?

You’re assuming I felt differently than what I’ve previously expressed.

Those who got it, got it. Those who didn’t, didn’t. It’s really nothing more than that. I find it sad that people will defend their TV watching (TV is set up to keep you from reaching your dreams), but it doesn’t bother me because those are most likely not my right people. That said, my right people choose me, I don’t choose them. I might draw the line in the sand, but you choose which side you’d like to stand on. Or maybe you just say “fuck the line” altogether. :)

What do you regret? Or what are your thoughts on regret?

I don’t think about regrets. I do, however, think about “if I don’t do X then I’ll regret it.” In that way, I don’t create future regrets.

Do I have regrets? Sure, but it’s of no use thinking about them except to acknowledge that they were there. There is absolutely nothing you or I can do to change the past, so no sense in having any negative feelings (such as regret) about the past.

How do you take criticism or deal with criticism? How do you take it constructively and not let it get personal?

Great question with a fairly simple answer: I don’t read hater e-mails, comments or reviews. As soon as I get a comment or an e-mail that is hateful (it’s easy to spot) I delete it. I know the writer is sad or lonely or depressed and probably just needed to get something off their chest. They probably don’t feel any better after doing it and I’m sure not going to add fuel to the fire by responding or even reading. In other words, “fuck ’em.” ;)

I wasn’t always like this. I used to get really depressed with criticism until I realized it wasn’t a problem with me, it was a problem with them.

As an example, I was recently having a pleasant conversation with a cute girl at a bar. She said something insulting so I told her “you can go back to your friends now.” If you just read that it might make me sound like an asshole, but I just don’t have time to waste on personal attacks of any kind. You shouldn’t have time for them either. You can let certain people walk all over you or you can show them the door. The power is in your hands, not theirs. It’s your choice.

This also holds true if the criticism is coming from people close to you. You must stop associating with them. Avoid the unhappy and unlucky. Think you can’t do it? Read what Jennifer Gresham wrote in “Why I Fired My Father (And Maybe You Should Too)” about why she quit her relationship with her father.

You deserve positive, encouraging, inspiring, helpful people in your life. Don’t accept anything less.

In the Luxury of Less you mentioned that you had some depressive moments in your life back in the days. What has contributed to turning around this dark period of your life? When was the “click” moment that you felt that it was time to do something? Have some helped through this process or did you do all by yourself? What would you say to the ones that are living those hard moments right now?

My answer to this question changes every time I am asked. Mostly because it wasn’t any one thing. I knew I wasn’t going to kill myself because that was stupid to me, so I could either choose to be happy or choose to be depressed. Being depressed is no fun, being happy is fun. It was a simple choice when I boiled it down to its essence. If I had to pinpoint it then the “click” began when I started going out and meeting people through CouchSurfing. It was like “oh, wow, there are cool people out there who like me for me!” and we got along very well. In that way it was a group effort, but internally it was a solo effort.

If you’re living those hard moments right now I would say this:

1) Find something you love so much that you wouldn’t leave it by killing yourself. For me that was my cat Jessie, but it can be anything, even an inanimate object. Hell, even a TV show. :)

2) Get professional help. This was my mistake. If you’re on the brink right now, in the US you can call (800) 273-8255. We want you here.

3) Start slowly, but get out of your comfort zone. In Luxury of Less I talk about Solo Social Activities. Don’t be afraid to go out and do things that most people do in groups even if you don’t have a group to do them with. Learn to love spending time with yourself. An interesting thing happens when you do this: you’ll actually find people who love spending time with you as well.

Do you finish what you start?

Yes and no. Yes, if I want to. No, if I don’t. For example, if I’m reading a book and it hasn’t captivated me in the first 50 pages there is no way I will continue reading it. My time is too important to waste. If I’m working on a project that doesn’t seem to be going anywhere and I can see pushing through that dip isn’t worth it (sometimes it is worth pushing through the dip) then I quit.

So the question remains: how do you know if something is worth pushing through the dip? Well, Seth Godin wrote a whole book about this (The Dip), which I recommend you read. You intuitively know when you’re working on something that will change your world. And you also know when you’re working half-assed towards something. Either put your all into it or don’t bother. Otherwise you’re wasting your time and everybody else’s time as well.

One of the things that inspires me most about your lifestyle is the small number of possessions and clothing that you own/carry around with you. Which for me begs the question: what do you wear while you’re doing laundry?

Ha! Right now I have 4 shirts, 4 pairs of socks, and 4 underwear. So on Day 4 I do my laundry and I have clean stuff to wear on Day 5. When I wash my pants (not very often) I wear my shorts. It’s all very simple really. :)

I want to hear more about when you became vegan. What prompted the decision? Did you go vegetarian first? How old were you? What did/do your family and friends think?

What prompted the decision is knowing that I was ruining the world and myself by directly contributing to and supporting the torture and rape of animals simply so I could get fat and lazy at McDonald’s and Taco Bell and “that awesome local restaurant OMG!” I was first exposed to vegetarianism when I was 19 and dated a vegetarian. Since that time I began incorporating more vegetarian meals into my diet. I never liked cooking with meat so at home it wasn’t an issue. If I was out and about the raw meat was sight unseen so it was easier to deal with. Eventually, consciously thinking about what I was eating sickened me so much I couldn’t even do it when I was out at a restaurant. Yes, I went vegetarian first, for about 2 months. I was 27. My family/friends thought I was insane. Insanity is believing it’s OK to brutally kill (it’s never quick and painless, it is brutal, don’t fool yourself into believing otherwise) billions of living things when there are alternatives. I don’t expect most people to understand this because most people don’t live life on purpose. I’m actually working on something to inspire people to at least make the step to not eat animals 1 day every week. That’s so easy to do. While it may not have a massive impact, a small positive impact is better than no impact.

And because I get a followup question a lot: what about hunting? If you’re going to go out and kill your food in the wild (not canned hunts) like a conscious, sane, member of the ecosystem I don’t have an issue with that. If you’re human enough to kill/prepare/dress the meat (no cop outs, anybody can murder) like our ancestors then you deserve to eat it. Most people will never do this because it sickens them, and yet … ?

Do you meditate with a phrase? I like “May you be filled with loving kindness. May you be well. May you be peaceful and at ease. May you be happy.” I like this one a lot and it helps to center me. Do you have a phrase or mantra that helps you and could maybe help others?

I don’t meditate, but I hope for anybody who does they get something out of your mantra. :)

Did you find a way to deal with the scarcity mindset you described in this post and was it actively working towards the solution or just letting it go away?

Writing that post actually did the trick. :) In that way it was an active solution, but it was also realizing that every successful person deals with scarcity and resistance and tons of other mental blocks. It’s OK that you feel them. Let them be, let them pass, continue on your path.

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Whew! There we have it. Extraordinary Insights Volume 1. I enjoyed doing this and I hope you got a lot out of it. I’m thinking I will probably do something like this once or twice every year.

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Spread the word by clicking the Facebook Like and Twitter Retweet buttons below …

How To Spot Opportunity Redux

Ideas, opportunities, and delaying gratification …

Last January I wrote an article called How To Spot Opportunity. While the specific idea I talked about in that article doesn’t work exactly like that anymore (things change), the general idea is still the same and will work in perpetuity. That idea is simply finding a niche market and giving it what it wants.

The problem is a lot of people get too caught up in ideas. Specifically “the next big idea” or whatever you’d like to call it. Personally, I’m a fan of taking action on any idea because some of them turn out much bigger than imagined. And even if an idea isn’t a home run, I’m perfectly OK with getting lots of base hits.

For example, I didn’t expect much from the 72 hour sales. I was expecting a solid base hit or maybe a double. In other words, I knew the first 72 hour sale would be successful, but I had no idea it would be as successful as it was. With the second sale we had bigger expectations because of the precedent the first sale set. Those first 2 sales generated over $230,000 in revenue and almost $45,000 to charitable causes. Small idea turned big. Expected base hit turned home run.

So here we are. It’s January again. There are opportunities everywhere. Maybe you’ve passed on a lot of opportunities in your life. Maybe you want permission to see an idea to fruition. This is your permission. Today is the best day to get started on that idea you’ve been putting off. Even if it’s a seemingly small idea.

A lot of people ask me how to do what I do, or ask me for advice or A-to-Z coaching. While I’m always happy to give whatever advice I can, the reason I don’t take on coaching students is because I won’t work with anybody who hasn’t already attempted one of their ideas in the recent past. More than that, I want to know exactly why that idea worked or didn’t work. If you don’t get some kind or result from your idea we have nothing to work from.

And here’s something else fun about actually taking action: once people see you’ve taken action they’re more likely to help you for free. I’ve received a ton of advice from people for the simple fact that I had a specific question about a specific issue. Specific questions about specific issues don’t arise if you’re sitting at home twiddling your thumbs and doing nothing. The reason successful people are willing to help you succeed is because they want you to succeed. They need you to succeed. Your success breeds more success. And it’s exciting to help someone who is a doer. It’s not fun at all giving your time to someone who disrespectfully throws it away.

Maybe you’re wondering what an attempt at an idea looks like?

  • Tossing up a blog (which my 5 year old nieces could do) is not an attempt at an idea.
  • Writing a few articles is not an attempt at an idea.
  • Talking to people on twitter is not an attempt at an idea.
  • Subscribing to yet another blog is not an attempt at an idea.
  • Leaving a comment on a blog with the hopes of “connecting” is not an attempt at an idea.

Throwing away your TV and working from 6pm – 10pm every day and all day on weekends is an attempt at an idea. Sacrificing a few things in the present so the future is a little brighter (in other words, delaying gratification) is an attempt at an idea.

As always, I leave it up to you.

Opportunity is everywhere. What are you going to do with it?

Transitioning To The Cloud

Moving your data from the physical realm to the cloud …

I have officially become 100% reliant on the cloud for all of my important data. Within a few years everybody will be working this way, but because of my mobile lifestyle I needed to transition a little quicker. Let me tell you how this came about …

Six months ago my hard drive crashed and I decided I needed to come up with a better solution for living and working from anywhere. Being stuck to one piece of machinery (my computer) was no good. I’d already been using Google Docs and Word Press for a lot of my writing, but the majority of my data was still held in the physical realm, sitting no-so-pretty on my computer and my external backup hard drive.

Initially I thought I’d continue with this strategy. I figured instead of saving work on my laptop and then backing up to an external drive I would strictly use a Flash drive of some sort. They’re smaller, more versatile, and less prone to failure than hard drives with moving parts. I began researching and I couldn’t find a large enough flash drive for my needs that also didn’t cost hundreds of dollars. I put the decision off until a few weeks ago when I got a new computer.

Breaking Free From The Physical World

I decided external Flash drives, while awesome for certain uses, just aren’t the ideal solution for the technomad.

It was clearly time to begin using a remote backup system that I could access from anywhere. But there are about a dozen well-known services that do this, along with many lesser-known services.

Note: You might be thinking “well what about if you don’t have internet?” This is becoming less and less common. Last year while spending a week in the Daintree Rainforest there was actually an internet cafe at a hostel. Yes, it cost an exorbitant $9AUD per hour, but it was there. High speed internet (for Australia’s standards) in the middle of the oldest rainforest (135 million years old) in the world.

After doing my own research I asked on twitter what was recommended between SugarSync and DropBox, the 2 solutions I was most interested in.

Although there were a few lone rangers who recommended SugarSync, the overwhelming response was DropBox.

Here’s the problem: almost none of the responders had used SugarSync and didn’t give me any compelling reasons that DropBox was the best. In fact, it was just personal preference or “it does what I need.” Personal preference is all good, but it doesn’t mean anything is the best.

My Issues With DropBox

DropBox is definitely a good solution and they’ll give you 2GB of backup free right here so that’s cool. (Sign up through that link for free and you’ll get 250mb of bonus storage.)

But here are my issues:

  • Everything I want backed up must go into the DropBox folder on my physical hard drive. I’m not interested in reworking the way I organize my data. I want a solution that works with the way I already organize everything.
  • I can’t selectively sync folders that are outside of the DropBox folder to my DropBox account. So if I have a Documents folder inside my Blog Writing folder I can’t have that automatically backed up without moving the whole folder to the DropBox folder first. This is essentially the same as my first point, but it’s important enough to reiterate.
  • The online account doesn’t have media streaming. One of my reasons for wanting a remote backup is to send my 32GB of MP3s to the cloud. This way I can have my own Pandora anywhere I go. If you’ve ever transferred 32GB of music from computer to computer to computer you know what a pain that is.

I’m still testing out DropBox simply because of a bit of paranoia with having all of my data backed up in one place. And since the free account has 2GB of data it doesn’t cost me anything to keep it alive. That said, I really can’t see a compelling reason to choose DropBox. I’ve obsessed over this more than is probably healthy and I just don’t see what so many others see. I’m with the lone rangers …

My Main Cloud Computing Solution Is SugarSync

DropBox just doesn’t compete with SugarSync in any way, shape, or form.

My favorite features of SugarSync:

  1. With selective syncing I can choose any folder to be backed up automatically. Any time anything in one of my chosen folders changes it is automatically backed up. Boom!
  2. The online music streaming is awesome. I have my iTunes folder selected as a SugarSync folder so now any time I add new albums to iTunes they automatically get backed up to my SugarSync account. Boom!
  3. If you need a place to store your High Res photos, SugarSync has a beautiful photo gallery, with easy access from any device. Ba ba BOOM!
  4. Public access to any file with the click of a button. Say you want to share something (a photo, for example) with the world. Just click Get Public Link and you’re golden.
  5. You can send any file to anybody anywhere. The recipient does not need a SugarSync account to get the file.
  6. The free account is 5GB instead of just 2GB.
  7. In addition, if you register for a free account through this link you get an extra 500mb of data (you get 10GB extra if you buy an account) … and I get an extra 500mb of data in my account as well. :) Obviously they do this because they need to compete with the likes of DropBox, which it seems everybody blindly uses. ;) Every time you refer someone to SugarSync you get 500mb of data into your free plan. This is unlimited. With DropBox you get 250mb for every person you refer, but it’s limited to a total of 8GB.

And, of course, with SugarSync your data is available on virtually any device. PC, mac, iPod, iPhone, iPad, Android OS, and so on.

Pricing Differences

Pretty much all online storage companies follow a similar pricing plan, but even here SugarSync wins out. DropBox is $99/year for 50GB or 2GB for free. SugarSync is $99.95/year for 60GB or 5GB for free.

My Ultimate Plan of Cloud Covered Action

Simple: use SugarSync and spread the word about it so I get even more data storage. Let me explain: I’m hoping you’ll help me by registering for a free 5GB account (you need this anyway if you want to work in the cloud), in which case you’ll get an extra 500mb and I’ll also get an extra 500mb. (If you register for a paid account instead you’ll get 10GB of extra storage and I’ll get 10GB of extra storage.)

Get your free SugarSync account (5GB + 500mb bonus) here.

Whatever you decide to do, if you want to become a technomad, or even if you just want to do a bit of traveling, backing up your data in the cloud where it can be retrieved from anywhere on any device is a smart idea. Nobody has ever regretted backing up too much data, but I know quite a few people who have been pissed off for not backing up enough (*ahem!*). ;)

### Update: well over 300 SugarSync registrations since this article went live. Thanks! :) ###

The Future of Giving

Giving a very small amount directly to someone who needs it results in massive impact …

A few years ago and a few days before Christmas I was at a thrift store on Gratiot Ave looking at old records. Old records make good gifts for people who like old records. ;)

I saw an older lady, maybe about 70, who looked very frazzled. You know how sometimes when you see someone you can just feel that they could use a little help? Specifically monetary help. I’m not going to assume everybody who’s doing their Christmas shopping at a thrift store needs help, but I felt compelled to do something in this particular situation. I opened my wallet as I walked towards her, took out a $100 bill, and as I gave her the bill said “I’m supposed to give this to you.” I wasn’t sure what to say exactly and that’s the first thing that came to mind. What do you say to someone when you’re giving them money without coming across as condescending or “I’m better than you”?

She was obviously very thankful. To be honest, I don’t know how much that $100 helped her. I think it probably did since if you take a random sampling of people at any time of the year $100 will probably help the majority of them.

Since that time I mostly stopped giving to large charities. It’s not that I have a problem with giving to large charities, but without seeing the direct impact of my giving it’s difficult to feel it. If you give someone even just $1 when they’re short at the grocery store you can see and feel the direct impact. That’s a lot more fun and in line with how I’d like to align my life.

I can’t say I go around all day handing out wads of cash. I do it when the opportunity presents itself, but how often do these opportunities present themselves?

In other words, how often are we present enough to notice when someone else is struggling? Usually when we’re out we’re too caught up in what’s happening with ourselves and our grocery lists and our cell phones to notice. We’re generally lazy like that. That said, now that you’ve read this I have a feeling you’ll be a little more aware when you’re out and about.

Marc Gold, My New Hero

I don’t know Marc Gold, but he’s a new hero. I just read about him and his 100 Friends project a few days ago. You should read that site to get the whole story, but essentially Marc spends a few months every year raising money which he then takes directly to Third World countries to help people in need. He gives small amounts that make massive impact. A dental visit. A wheelchair. Fixing a broken rickshaw.

Each one of us has the power to change a life. You have the power to change someone’s life. It doesn’t take much.

Microfinance and The Future of Giving

And this is why I like the idea of micro finance, small giving directly to people who need it. I’ve been a member of Kiva.org since October of 2007. Through Kiva I get a similar feeling as what I felt during Christmastime at the thrift store on Gratiot Ave, but I get it far more often because Kiva gives me ready access to people who need just a little bit.

The Kiva Lending Team I started on March 4, 2010 has already loaned $11,925 to entrepreneurs around the world. We’ve got 30 fantastic members who have made a total of 110 loans so far and I’d love for you to be a part of that team as well. Click here to check out our Team.

I’ve received a few e-mails about Kiva and how it works, how I choose who to loan to, and how to make sure I loan to someone who will actually pay back.

The way Kiva works is that you give an interest free loan to someone in need. Over time, they pay it back. Technically you lose money due to inflation, but as money is paid back you’re able to reloan it over and over. $25 can be reloaned for the rest of your life and affect the lives of literally thousands of people over time.

There is, of course, the risk that your money will never be paid back. The current repayment rate (which can be found here) is 98.91%, meaning 1.09% of loans aren’t paid back. So far every loan I have made is either in the process of being repaid or has been fully repaid.

How To Choose A Loan

Kiva allows you to choose your loans by many factors. Male/Female, specific regions, certain industries.

I don’t focus on anything except industries. Male/female/country/age and superficial things like that don’t matter. I focus on the business aspect of the loan. In my entrepreneurial mind there are a few business that will always be in need. Services (such as auto repair), transportation (taxis), and food (stores and farms). I don’t loan to any food places that sell or slaughter animals, but I do loan to general stores.

Once I’ve selected an industry I click on a few of the available loans. My first point of interest is the Field Partner (the organization out in the field who actually gives the loan). I want to know how long they’ve been on Kiva, how many loans they’ve given out, and, most importantly, what their default rate is. If the default rate (the percentage of loans that aren’t paid back) is anything other than 0% I move on to a different loan. Let other people take that risk.

If the default rate is 0% I read about the entrepreneur, why they’re looking for a loan, how long they expect it to take to pay back, and my general feeling towards them. If the payment term is anything longer than 12 months my feeling is that they’re asking for more loan than they need and I move on. In a few cases, based on the story, I have given loans with longer than 12 month payment terms, but I generally stick to this rule.

If I like their story and everything else is good I go ahead and loan. The allowable loan is as little as $25, but depending on how I feel, I’ve given upwards of $250. Most often I give $25. In my mind it’s more fun having a few dozen people give $25 each to help one person than just a single loaner giving the whole amount.

The Future of Giving Isn’t Only About Microfinance

While giving small amounts of cash is cool, the reality is the future of giving is helping in seemingly small ways that have a direct impact.

Maybe there’s a hungry stray kitty who hangs around your house? You don’t have to take it in, but for $50 you could get it spayed/neutered and help control the exponentially growing homeless pet population.

Or maybe you live in a freezing cold place and can put up a small bird feeder to help the birds that didn’t head south for the Winter actually make it through the deep freezes?

Or maybe you consistently see a guy on a street corner begging for change or food? How many of us stop and actually give a sandwich? It’s not a massive gift, but it helps.

It doesn’t take a lot to change a life. Marc Gold has proven that, Kiva has proven that, and I hope I’ve proven that as well.

You can get started giving by simply sharing this article with one person via e-mail, or sharing it on your Facebook or twitter. The more people who realize how powerful small giving can be the more powerful small giving will be …

Being An Entrepreneur Is The Ultimate Life Hack

Are you unemployable?

A few days ago Tynan wrote that entrepreneurs don’t want jobs. His thesis is that entrepreneurs value freedom far too much.

I tend to agree.

But even more than that, entrepreneurs are a rare breed of unemployable people.

A Story of Employment

In my senior year of high school I did something they called co-op. If you joined co-op you’d get out of school early to go work at a job in your field of interest. For someone who hated school it was a pretty sweet gig. Especially because my school counselor was actually awesome and worked hard to find me a job that fit within my personality. I loved programming and computers and I got to maintain the website and backend database for a local Oldsmobile (remember them?) dealership. This was 1998. They were getting a steal by paying me only $7/hour.

To stay in co-op you were supposed to work 15-20 hours per week, or 3-4 hours every business day.

Which is all well and good for most people.

But my entrepreneurial mindset wasn’t one that could sit around the office and do nothing. Freedom is too valuable to waste. I would get a week’s work done in one day, then for the rest of the week I’d go in for about 1 hour (because I had to). The only practical work experience I gained was that I didn’t want to gain any practical work experience.

Because I was so efficient and so good at the job, I asked for a raise. I could easily sit around for 3-4 hours/day and get the $7/hour, or I could continue getting everything done in 1 hour/day and get paid $15/hour (the raise I asked for). It was a bargain as far as I was concerned. I’d get the same amount of work done and it would cost them less.

They didn’t see it that way. I didn’t game the system by wasting 4 hours/day in the office so I had no real leverage to get the $15/hour for less time … I was already working less time for $7/hour.

The First Step To Being Unemployable: Quit Doing Shit That Disrespects Your Time

I quit as soon as I was there long enough to earn my school credit.

The freedom of being able to go home and play guitar, or read, or hang out with friends, was much more valuable to me than sitting around an office pretending to do work for 3 more hours for an extra $21/day.

If that sounds like you, then you’re probably unemployable as well. Congratulations, you might just be an entrepreneur!

In Tynan’s article he asks the following question to entrepreneurs: “How much money would it take for you to take a job?”

Most of you know that if Mark Cuban offered me an unpaid gig working with him I’d take it. Not to build a CV (resumé). Not to make money. But to learn from a unique entrepreneurial mind. So my answer is, no amount of money would do it, but if the right person asked me to work with them, I’d take a job. (There are currently 2 people who fit into this “right person” criteria. It’s important to decide on your criteria before you succumb to other temptations, like a higher paying job or “career path.”)

What Is Freedom Worth?

Is it worth 40 years of your life?

If it worth dreading waking up every morning?

Is it worth looking forward to weekends instead of enjoying every day?

Sure, once you’re retired you’ll be free, but at what cost?

Would you be willing to make less as an entrepreneur to have more freedom?

If you’ve found your “enough” point the answer is probably yes.

Most entrepreneurs I’ve spoken with would much rather earn less on their own than have to go into work and make more money. Entrepreneurialism isn’t just about money. It’s about working passionately for the simple fact that you’re passionate about the work. Some weeks I work far more than 40 hours. Some weeks I work less than 5. The freedom to choose is worth more than any dollar sign.

Which leads me to the same question Tynan asked. If you’re an entrepreneur, what would it take for you to get a job? Money? A specific employer? A title? Nothing?

###

You Don’t Need A Job, You Need Guts

My friend Ash (who I’ve linked to many times before) just released a great book called You Don’t Need A Job, You Need Guts (<– click there). Full disclosure: I bought it during presale and Ash refunded me. The point is, it’s worth the small cost and if you’re unsure about your track in life you’ll be happy you read Ash’s book.

The Single Most Powerful Strategy To Building Your Massive Audience

How to build your audience using big ideas …

A few months ago I began thinking about building an audience (you, this audience) from a different angle. What prompted that is I wrote a few guest posts (which I spent hours on) that didn’t produce very good results by my standards. I needed to try something different.

Now, before I continue, I still believe in the value of guest posting. Besides the tangible traffic, quality links, and subscribers that come from guest posting there are a couple of huge intangible benefits to guest posting.

  1. By providing high quality articles to other bloggers you’re building goodwill. There are a lot of great blogs out there seeking quality content. Believe me, blog editors truly appreciate receiving high quality articles from you.
  2. Public writing practice. If you’re trying to be a writer, it’s good to take every opportunity you can to practice your craft. Obviously, at a certain point, you might have so many of your own writing projects to work on that taking most guest posts isn’t worth it. But in the beginning stages of your website it’s a good idea.

That’s not what we’re here to discuss though.

The Big Idea Strategy

The big idea strategy is nothing entirely new, but I can’t recall anybody discussing it and breaking it down. And to be honest, it doesn’t always work out as well as you might expect or hope. I think that’s OK. If you continuously use The Big Idea Strategy you will hit on a few really successful ideas.

Why Big Ideas Work

They get people talking about you, usually in a decidedly positive light. While writing guest posts is all well and good, when somebody talks about you and links to you there is an instant bond of trust established. What I mean is, assuming the person who links to you has built trust with his/her audience, that trust is forwarded on to you in a way that just doesn’t happen with a guest post.

Below are 4 Big Ideas I’ve used in the past 3 months and there is no reason you can’t use them as well.

Big Idea #1: Free Manifesto / Collaborative Article

My first conscious attempt at a Big Idea was The American Dream Is Dead (Long Live The American Dream!), my free manifesto. Writing a free manifesto is fairly common these days. Writing a blog post where you solicit advice from X number of other bloggers is fairly common these days as well. I hadn’t seen anybody put the two ideas together, so that’s what I did.

Results: initial results were less than stellar. For whatever reason, August 30 (launch day) wasn’t great. But since that time over 10,000 people have downloaded the manifesto and it continues to be one of the most visited articles on this blog. In addition to that, I get a consistent stream of e-mails thanking me for writing the manifesto. Positive feedback is always welcome. :)

Total cost: $250 for the design of the manifesto by Charlie. Time investment: ~20 hours, including writing and soliciting/editing the launch day post.

Big Idea #2: Create A Holiday

This idea hit me out of nowhere and I immediately acted on it. I’m not known as a minimalist blogger because I don’t write too much about minimalism, but I live minimalism so I wanted to make myself more of an authority in the niche. Enter International Minimalist Day, a new holiday that will be celebrated every 23rd of September. :)

Results: in the minimalist community this article was passed around everywhere. And that was the exact plan. Now, in the future, in case anybody ever thinks “Hmm, I wonder if there’s a minimalist day” hopefully my name and my site will come to mind or pop up in a search. :)

Total cost: $0. Time investment: ~4 hours to write/edit the International Minimalist Day article and send some personal e-mails.

Big Idea #3: 72 Hour Sale #1

2 weeks after International Minimalist Day I released my own book on minimalism, called The Luxury of Less, via a 72 hour minimalist book sale. Another big idea to get my name out in the minimalist community.

Thought process for creating this (watch out, we’re directly entering my brain):

  • There’s a price cap on minimalist eBooks. I’m going to price mine at $9.99, which will result in a lot of sales, but how can I increase the value for all buyers, and raise the price at the same time?
  • Hmm, I wonder if everybody else who has minimalist eBooks available would be interested in a fun promotion for 72 hours. I’m already friends with all these guys and gals, let’s see what they think.
  • What would be a good price point, higher than normal, but not too high so as not to detract from sales? The minimalist community is generally known as frugal so I wanted to pack in as much value as possible, while still releasing a profitable product.
  • $27. It’s higher than any single minimalist eBook, and by packaging them all together, it will be an almost no-brainer insane value.

Total cost: $350 for The Luxury of Less design, 72 hour sale images, and Amazon S3 hosting. Total time investment: ~40 hours, including writing the eBook and putting together the 72 hour sale.

Results: Besides sending $9,388.40 to Kiva.org entrepreneurs, I got my new minimalism eBook into the hands of 1,687 sweet people in 3 days and made almost $10k for myself. How many authors can say that?

Big Idea #4: 72 Hour Sale #2

For this sale, due to its massive scale, I brought on Baker as a partner, which severely cut down on my own workload and also made it a lot of fun to work on.

Our goal with this sale was to create a package that would sell for about $100, but to provide more than $1,000 in real value. It was the same concept as the first sale in that regard. The first sale was $224 in real value for $27. We met with a little bit of resistance, and almost didn’t reach the psychologically important $1,000 mark. But Baker made it happen. :)

Total cost: ~$700. This included design services, programming, domain, e-junkie, aweber, and Amazon S3.

Results: Over 1,900 sales (I believe it’s 1,915, but we’re still waiting on some eChecks) and over $30k to Charity:Water. This was a completely different niche than the first 72 hour book sale and about 20,000 unique visitors came to our site in 72 hours. Being exposed to that many eyeballs for something that is such a huge win/win/win is a big … win. ;)

The Big Wrap Up

The Big Idea Strategy isn’t something you’ll be able to use every single day, but it it something you should think about in addition to any other audience building strategies you use. Since first consciously utilizing The Big Idea Strategy in late August, my audience has grown by leaps and bounds. And it has been a lot of fun thinking about big things I can do instead of simply writing guest posts (which I will also do, of course).

You can use this no matter where you are in the growth phase of your audience. The Internet is the great equalizer. You have all the same opportunities as I do and vice versa. In actuality, you can copy the same Big Ideas I used above if you’d like. They will adapt to any niche, any audience.

How are you going to use the opportunities available to you? What Big Idea are you going to take action on today?

If this article helped you would you do me a quick favor? Please Like it on Facebook and share it on Twitter:

23 Business Courses From 23 Successful Entrepreneurs

Only72.com is live until Dec 2 at 10am EST …

As I mentioned on Saturday, this is a very short post just to let you know that the Only72.com sale is now live.

Click here now. The sale is live for only 72 hours. That’s until this Thursday (Dec 2) at 10am EST.

If you missed it Saturday, here’s a quick rundown of who contributed products to the sale:

Chris Guillebeau, Leo Babauta, Eric Hamm, Danielle LaPorte, Naomi Dunford, Dave Navarro, Laura Roeder, Chris Garrett, David Risley, Charlie Gilkey, Lea Woodward, Johnny B. Truant, James Chartrand, Jonathan Mead, Karol Gajda (hey, that’s me!), Everett Bogue, Corbett Barr, Nathan Hangen, Tammy Strobel, Henri Junttila, Erica Douglass, Colin Wright, and Jade Craven.

To find out exactly what products everybody contributed go to Only72.com. :)

In Case This Doesn’t Interest You Whatsoever

My goal here at Ridiculously Extraordinary is to give much more than I get. But part of running a business is the actual business part. And that means releasing products for sale every once in a while.

Thanks for bearing with me if you’re not into the Only72.com sale.

Remember, I’ve got a free eBook coming out soon. You can contribute to it here: An Extraordinary Collaboration

There have been dozens of really great questions/requests and I’m looking forward to releasing Ridiculously Extraordinary Insights Volume 1 (tentative title) for free in a few weeks. :)

How To Create A Successful Web Series [Video]

In which I interview Hilah and Christopher from HilahCooking.com about how to create a successful Web series (or video podcast) …

This past Tuesday I had the pleasure of being a guest on Hilah Johnson’s cooking show. You can check out our episode here: How To Make Vegan Chili. It is, by far, the most fun cooking show online.

I’ve been in contact with Christopher Sharpe (Director / Co-creator) since last year and it has been fun seeing HilahCooking.com grow since the time he and Hilah launched it earlier this year.

In the middle of making vegan chili I interviewed Hilah and Christopher about what it takes to create a successful Web series.

If you’re reading this through e-mail or RSS click here to watch the video.

If you can’t watch right now, here are some tidbits that will make you want to watch as soon as you can. ;)

[00:40] Why they created Hilah Cooking.

[00:41] Before they answer, we try to catch a fly. :)

[01:37] Using the “crap that they had” to make a show on the cheap.

[01:57] Taking action first, figuring it out later.

[02:25] More important than anything was building an audience.

[02:52] How they began connecting with an audience.

[03:10] Hilah Johnson, social media superstar. Pay attention to what she does!

[03:28] Where they found their audience. Facebook / YouTube / now Twitter.

[04:20] The Twitter audience is different.

[04:31] Is Hilah a professional cook?

[04:54] This is what pisses Hilah off about cooking shows. [note from Karol: and *this* is why people are attracted to her show!]

[05:31] Being yourself to your audience.

[05:44] Cursing on camera and how Christopher attempted to censor it for a minute before realizing it won’t work.

[06:35] Do you need to censor yourself to get a mobile syndication deal? The answer will surprise you.

[07:24] The right people you attract are who?

[07:40] What would they say to someone who’s trying to start a Web series?

[07:59] How video games and leveling up relate to starting a Web series.

[08:13] The importance of sticking to a schedule.

[08:27] We’re interrupted by the chili timer. :)

[08:44] The importance of consistency, producing a lot of content, and tenacity.

[08:55] What to do when you start something and don’t get an immediate response?

[09:11] Carving out your place in a massive niche like cooking.

[09:33] Spicing up and tasting the chili.

[10:01] Tangent: Discussing vegan beer.

[10:25] Discussing Christopher’s article How To Build An Audience For Your Web Series.

[10:40] Learning from their mistakes.

[10:48] Hilah introduces us to 2 new words you need to take advantage of to connect with your audience.

[11:11] People are attracted to your personality as well as your content.

[11:20] What Hilah and Christopher have planned for the future of HilahCooking.com.

[11:56] The importance of surveying your audience. Free article –> How To Use A Free Survey To Get Infoproduct and Article Ideas

[13:08] Wrapping it up with one idea each from Hilah and Christopher for someone who wants to start a Web series.

Links Mentioned In This Episode

http://www.HilahCooking.com

http://www.ChristopherSharpe.com

How To Build An Audience For Your Web Series

How To Use A Free Survey To Get Infoproduct and Article Ideas

Wrap Up

Thanks to Hilah and Christopher for doing this interview and for having me on their show. We made my top secret vegan chili recipe (no longer top secret!) so you have no reason not to watch! Check it out here: How To Make Vegan Chili

If you enjoyed this video please click the Facebook Like button below. If you want me to do more videos please definitely click the Facebook Like button below. :)